ParadyszMatera names Stagno president of analytics unit

ParadyszMatera appointed Rob Stagno president of its Paradysz Analytics unit, effective October 1.

In the newly created position, he is responsible for growing the company's data services, MergeScience data processing and Modelytics modeling applications suite.

Stagno most recently served as a general manager at Microsoft and has also worked as a VP at IBM. He also serves on the board of the Direct Marketing Educational Foundation.

Last month, PM Digital, one of the agency's business units, acquired search optimization firm SpinShark. Terms of the deal were not disclosed.

An agency representative could not be immediately reached for comment.