The active bind-in/blow-in program universe climbed to 2.5 billion opportunities in the third quarter of 2006, up 25 percent from third-quarter 2005, according to the recently released MarketTrends Reports for Insert Media Bind-in/Blow-in Programs from direct marketing services provider ParadyszMatera. This increase resulted partly from new programs released in the past year including the Carol Wright Gifts Blow-in (101.6 million), Dr. Leonard's Healthcare Catalog Blow-in (89.6 million), Frontgate Catalog Blow-in (50 million), Blair Corp. Menswear Blow-in (8.7 million), Blair Corp. Home Blow-in (11.4 million) and Lillian Vernon Lilly's Kids Blow-in (11 million). Growth in existing programs including Ballard Designs Catalog Blow-in, Improvements Catalog Insert, Blair Corp.'s Womenswear Blow-in, Amerimark Direct Blow-in, Footsmart Blow-in and Company Store Catalog Blow-in also contributed to the increase in overall program universe. MarketTrends Reports for Insert Media ar