ParadyszMatera index: Bind-in, blow-in universe expands 25 percent

Share this article:

The active bind-in/blow-in program universe climbed to 2.5 billion opportunities in the third quarter of 2006, up 25 percent from third-quarter 2005, according to the recently released MarketTrends Reports for Insert Media Bind-in/Blow-in Programs from direct marketing services provider ParadyszMatera.
This increase resulted partly from new programs released in the past year including the Carol Wright Gifts Blow-in (101.6 million), Dr. Leonard's Healthcare Catalog Blow-in (89.6 million), Frontgate Catalog Blow-in (50 million), Blair Corp. Menswear Blow-in (8.7 million), Blair Corp. Home Blow-in (11.4 million) and Lillian Vernon Lilly's Kids Blow-in (11 million).
Growth in existing programs including Ballard Designs Catalog Blow-in, Improvements Catalog Insert, Blair Corp.'s Womenswear Blow-in, Amerimark Direct Blow-in, Footsmart Blow-in and Company Store Catalog Blow-in also contributed to the increase in overall program universe.
MarketTrends Reports for Insert Media are designed for marketers who use insert media for customer acquisition. The full reports are distributed only to clients of ParadyszMatera, New York.
The report lists the top programs in terms of house file universe and volume growth. It also profiles specific programs for marketers. Future studies will focus on other insert opportunities including ride-alongs and statement stuffers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.