PaperDirect Picks VerticalResponse
PaperDirect lets companies design and print their own envelopes, certificates, business cards, brochures and other documents. The new service allows PaperDirect's customers to design and deliver e-mail marketing campaigns online using iBuilder, a self-service e-mail marketing product from VerticalResponse, San Francisco.
Business users will be able to create, deliver and track permission-based e-mail campaigns in minutes. The service also automatically tracks e-mail bounces and customer unsubscriptions. It also gives business users real-time information on open rates and clicks on hyperlinks.