PaperDirect Picks VerticalResponse

Share this article:
VerticalResponse, a permission-based e-mail marketing applications provider, will power a new e-mail marketing service for PaperDirect, VerticalResponse said yesterday.


PaperDirect lets companies design and print their own envelopes, certificates, business cards, brochures and other documents. The new service allows PaperDirect's customers to design and deliver e-mail marketing campaigns online using iBuilder, a self-service e-mail marketing product from VerticalResponse, San Francisco.


Business users will be able to create, deliver and track permission-based e-mail campaigns in minutes. The service also automatically tracks e-mail bounces and customer unsubscriptions. It also gives business users real-time information on open rates and clicks on hyperlinks.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.