PaperDirect Picks VerticalResponse

Share this article:
VerticalResponse, a permission-based e-mail marketing applications provider, will power a new e-mail marketing service for PaperDirect, VerticalResponse said yesterday.


PaperDirect lets companies design and print their own envelopes, certificates, business cards, brochures and other documents. The new service allows PaperDirect's customers to design and deliver e-mail marketing campaigns online using iBuilder, a self-service e-mail marketing product from VerticalResponse, San Francisco.


Business users will be able to create, deliver and track permission-based e-mail campaigns in minutes. The service also automatically tracks e-mail bounces and customer unsubscriptions. It also gives business users real-time information on open rates and clicks on hyperlinks.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.