Papa Murphy's orders up Salesforce

Share this article:

Papa Murphy's Take 'N' Bake Pizza has started using a suite of CRM products to track and manage franchise information.

The pizza chain, which was already using some tools in its corporate center, has rolled out Salesforce SFA, Salesforce Marketing, Salesforce Customer Portal, Salesforce Mobile and Salesforce for Google AdWords. The integrated system replaces a paper and spreadsheet approach that was spread across multiple databases.

“A majority of our employees are field employees, so we're always looking for something mobile and Web-enabled to get out to them, so that was a big factor for us,” said Brian Fisher, director of business technology at Papa Murphy's, about the choice. “We also have a fairly limited IT staff, so we had to come up with a solution that could get to our people quickly. The software-as-a-service platform was a big one for us because it allowed us to scale immediately to all of our employees without the overhead of hardware costs, licensing, installation, all of that.”

Fisher added that another winning factor was that Papa Murphy's already had an established base of information in Salesforce, since the company had been using Salesforce products with its franchise sales group before.

The package allows Papa Murphy's to keep track of potential franchisees, franchise sales, store openings and store operations — including store report cards and customer feedback from survey company Mindshare Technologies. Since the initial rollout, Papa Murphy's has focused on further integrating Salesforce with other internal systems and extending mobility.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.