Pandora names Fleming-Wood first CMO

Share this article:
Simon Fleming-Wood
Simon Fleming-Wood

Pandora appointed Simon Fleming-Wood its first CMO, the Internet radio company said on Oct. 17.

Fleming-Wood previously served as VP of marketing at Cisco Systems' Consumer Products business, which included the Linksys and Flip Video brands.

Pandora referred request for comment to a company statement.

“Simon's entrepreneurial spirit, history of driving business growth, and experience in creating beloved brands and products are all attributes we're delighted to have him apply in his new role at Pandora as we grow the business,” Joe Kennedy, president and CEO of Pandora, said in the company statement.

Pandora reported $58.3 million in advertising revenue for the third quarter, accounting for 87% of the period's total revenue.

Pandora has partnered with brands such as Toyota Motor Sales and Lipton to create integrated marketing campaigns. Pandora and Toyota teamed in March for the “Legends & Icons” campaign, which pairs one Toyota model with a Pandora genre radio station each month. Pandora worked with Lipton on “The Natural Side of Music” campaign that directed consumers to Lipton-branded playlists on Pandora.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.