Panasonic debuts mobile campaign for new mobile device

Share this article:
Panasonic has a new Bluetooth-enabled device that can turn a landline into a cell phone. The new device, which lets consumers forward their cell service to a landline device is called Link-To-Cell, and it comes with a new campaign that is around in time for the holidays.

Panasonic is putting a portion of its Link-to-Cell advertising budget towards mobile marketing. The mobile marketing push is being done in conjunction with Quattro Wireless, who is handling both the publishing services and advertising sales and operations.

“They wanted to reach consumers during the holiday period and reach a tech-savvy consumer base that is on the mobile Web, and who predominately have Bluetooth-enabled phones, so there is little waste in terms of the audience that this will reach,” said Steven Rosenblatt, VP of ad sales at Quattro Wireless.

The campaign includes a mobile site for Panasonic, as well as mobile display ads that will run across Quattro's network of mobile publishers. The ads link back to the Amazon mobile commerce purchase page for the Link-To-Cell product, making purchase possible through the mobile phone itself.

“They could have taken the budget and bought another newspaper ad or done a retail ad, but by using the mobile phone they were really targeting their message,” Rosenblatt said.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.