Pamela Oldham

Pamela Oldham is a freelance writer for DMNews. Send related story ideas or press releases to features@dmnews.com

Most Recent Articles by Pamela Oldham

Companies can regain lost customers

Companies can regain lost customers

Can you sell to a customer who's taken his business elsewhere and regain his loyalty? Surprisingly, the answer is "yes." Companies have a 20% to 40% probability of successfully selling to lost customers, according to Austin, TX-based loyalty expert Jill Griffin, bestselling author of three books on customer loyalty including "Customer WinBack: How to Recapture Lost Customers - and Keep Them Loyal."

Seven tips for creating social media content

Seven tips for creating social media content

Is a blog website content or social media? The correct answer is 'both,' according to Bonnie Harris, founder of St. Paul, MN-based Wax Marketing. She chats with DirectConnect about creating high-quality social media content.

Six ways to host compelling customer conferences

Six ways to host compelling customer conferences

Hosting a conference for customers is an intriguing concept for many companies. DirectConnect chats with Michael Fisher, SVP of sales and marketing for the Americas at Alterian, about how companies can ensure their conferences keep customers returning again and again.

Nine tips on creating catalogs

Nine tips on creating catalogs

Catalogs can motivate consumers to visit retail websites more often and stay longer, and they can enable the retailer to build more personalized relationships, according to a study by comScore. DirectConnect caught up with Michelle Farabaugh, consulting partner with San Rafael, CA-based Lenser, to chat about creating catalogs.

Texas hospital promotes medical services with direct mail

Texas hospital promotes medical services with direct mail

St. David's Round Rock Medical Center was one of the first full-service community hospitals in Round Rock, TX, which is one of the nation's fastest growing cities. Yet, competition came with the area's dramatic population increases, with rivals all touting themselves as the 'best' of one medical specialty or another.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...