Can you sell to a customer who's taken his business elsewhere and regain his loyalty? Surprisingly, the answer is "yes." Companies have a 20% to 40% probability of successfully selling to lost customers, according to Austin, TX-based loyalty expert Jill Griffin, bestselling author of three books on customer loyalty including "Customer WinBack: How to Recapture Lost Customers - and Keep Them Loyal."
Is a blog website content or social media? The correct answer is 'both,' according to Bonnie Harris, founder of St. Paul, MN-based Wax Marketing. She chats with DirectConnect about creating high-quality social media content.
Hosting a conference for customers is an intriguing concept for many companies. DirectConnect chats with Michael Fisher, SVP of sales and marketing for the Americas at Alterian, about how companies can ensure their conferences keep customers returning again and again.
Catalogs can motivate consumers to visit retail websites more often and stay longer, and they can enable the retailer to build more personalized relationships, according to a study by comScore. DirectConnect caught up with Michelle Farabaugh, consulting partner with San Rafael, CA-based Lenser, to chat about creating catalogs.
St. David's Round Rock Medical Center was one of the first full-service community hospitals in Round Rock, TX, which is one of the nation's fastest growing cities. Yet, competition came with the area's dramatic population increases, with rivals all touting themselves as the 'best' of one medical specialty or another.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.