Most Recent Articles by Pamela Oldham
Can you sell to a customer who's taken his business elsewhere and regain his loyalty? Surprisingly, the answer is "yes." Companies have a 20% to 40% probability of successfully selling to lost customers, according to Austin, TX-based loyalty expert Jill Griffin, bestselling author of three books on customer loyalty including "Customer WinBack: How to Recapture Lost Customers - and Keep Them Loyal."
Is a blog website content or social media? The correct answer is 'both,' according to Bonnie Harris, founder of St. Paul, MN-based Wax Marketing. She chats with DirectConnect about creating high-quality social media content.
Hosting a conference for customers is an intriguing concept for many companies. DirectConnect chats with Michael Fisher, SVP of sales and marketing for the Americas at Alterian, about how companies can ensure their conferences keep customers returning again and again.
Catalogs can motivate consumers to visit retail websites more often and stay longer, and they can enable the retailer to build more personalized relationships, according to a study by comScore. DirectConnect caught up with Michelle Farabaugh, consulting partner with San Rafael, CA-based Lenser, to chat about creating catalogs.
St. David's Round Rock Medical Center was one of the first full-service community hospitals in Round Rock, TX, which is one of the nation's fastest growing cities. Yet, competition came with the area's dramatic population increases, with rivals all touting themselves as the 'best' of one medical specialty or another.
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...