Palm Settles With FTC Over Marketing Claims

Share this article:
The Federal Trade Commission has reached a settlement with Palm Inc. involving marketing claims Palm made about its personal digital assistants, the agency said yesterday.


The FTC alleges that Palm's claims that its PDAs come with built-in wireless access to the Internet and e-mail are untrue for many of Palm's models.


The FTC also alleges that Palm, Santa Clara, CA, failed to disclose that buyers of one model that comes with built-in wireless Internet and e-mail access must subscribe to Palm's proprietary Palm.Net Internet service for a "significant" monthly fee to get the service.


Also, according to the FTC, Palm either stated or implied in its advertising that its PDAs could perform common business functions like database management and viewing Microsoft Word and Excel documents but that Palm did not make clear that consumers must buy add-ons like software to do so.


Under the settlement Palm is required to "clearly and conspicuously" disclose when consumers have to buy add-ons to perform advertised functions. Palm was making such disclosures in "extremely fine print," according to the FTC complaint.


Palm is subject to a fine of $11,000 for each violation of the settlement, according to the FTC.


The settlement is up for public comment on www.ftc.gov until April 5, after which the FTC can make it final, according to a statement released yesterday.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.