Palazzetti Appoints The Republik as AOR
The account was previously handled by Weiss Stagliano Partners, which is now merged into Brand Architecture.
Employee-owned Republik opened this year and has offices in New York and Washington, DC.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.