Palazzetti Appoints The Republik as AOR
The account was previously handled by Weiss Stagliano Partners, which is now merged into Brand Architecture.
Employee-owned Republik opened this year and has offices in New York and Washington, DC.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?