Pajama Sales Drive Holiday Growth for Vermont Teddy Bear

Share this article:
The Vermont Teddy Bear Co. reported this week that orders booked Dec. 1-26 increased 29 percent compared with the same period last year.


The Shelburne, VT-based multi-channel retailer of teddy bears, pajamas, chocolates, flowers and other gift items received 105,000 orders this year for its BearGram, PajamaGram, TastyGram and Calyx & Corolla gift products. In 2003, the company took 81,000 orders during the same period. Orders for the PajamaGram segment skyrocketed 147 percent this year.


"The PajamaGram segment that we launched from a mere idea in April 2002 is now larger than the flagship BearGram segment in numbers of orders for the Christmas selling season," company CEO Elisabeth Robert said in a statement. "After successfully testing new marketing strategies for PajamaGram last Mother's Day, we layered a much larger catalog and television campaign on top of our developing radio campaign in this segment to drive the increase in holiday volume."


Chantal Todé covers catalog news for DM News.com. To keep up with the latest catalog news subscribe to our free e-mail newsletter DM News Daily by visiting www.dmnews.com/newsletters
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.