Direct marketers saw the opportunity in cable TV pricing, demographics, and dayparts and turned it into a revenue-generating dynamo. Now, attention has turned to a new equation.
Facebook has gone public and we hear more and more concerns about the effectiveness of its largest source of income: paid ads.
Marin Software, a digital advertising management company, found in its U.S. Online Advertising Quarterly Report, that 18% of paid search clicks come from mobile devices.
Covario, a San Diego-based SEO and search marketing firm, today released its quarterly analysis report, which found that global search spending grew 17% during Q2 of 2012.
Getting search marketers to switch from last-click has been difficult because it's considered easier to manage, measure and explain.
Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales.
A sponsored post campaign for Google's Chrome browser violated the company's paid link policy, according to reports.
Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.
NaturallyCurly.com's CMO Christopher Burkhart discusses his new position and the company's e-commerce growth.
Commerce Payment Systems, a provider of credit card processing solutions, was prospecting for new accounts mainly through paid search, but its costs were rising sharply, and CEO Michael Mendlowitz began to reexamine the search marketing strategy.
Direct media advertising revenue will increase by 0.5% this year, according to media firm MagnaGlobal's revised forecast for 2011. The firm had predicted in April that the category would grow by 0.8% this year. It downgraded projected growth for direct mail from a 1.1% increase to 0.2%. MagnaGlobal also downgraded its overall US ad revenue forecast from 3.1% growth to 2.9% growth.
IBM might be the hungriest company in the marketing technology services industry. Last week, IBM introduced Coremetrics Lifecycle, a product designed to provide analytics-based insight into customer acquisition and retention across email, display, search and social. In March, Big Blue launched the Smarter Commerce consulting practice to help clients automate marketing, selling and fulfillment and create global brand presences.
When you are in the midst of executing an email or social marketing campaign — rushing to meet deadlines, pulling together creative, copy and getting approvals — it is easy to lose sight of your campaign objectives.
AAA has hired iCrossing as its digital AOR after an RFP process that began last summer, the companies said this week. The agency replaced Razorfish in the role. ICrossing had previously worked with four of the automotive organization's regional clubs since 2009.
Holiday retail sales will rise 15% this year as a result of actively managed paid search campaigns. This, according to projections from Performics, a search marketing firm, compared with 2009 numbers.
The launch of Bing in June was Microsoft's latest volley in the battle for market share against Google. But it is working? According to a new report from search optimization firm SearchIgnite, not yet. Bing has had little impact on Microsoft's share of U.S. paid search advertising in the second quarter of 2009, the study found. In fact, Microsoft's search has remained at 6% of the ad pie, where is has been for years, according to the report.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.