Paid Search

Reports: Google Chrome campaign violates Google's paid link policy

Tim Peterson January 03, 2012

A sponsored post campaign for Google's Chrome browser violated the company's paid link policy, according to reports.

Will Google's paid ads affect marketers?

January 01, 2012

Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.

Q&A: Christopher Burkhart, CMO, NaturallyCurly.com

Juan Martinez October 01, 2011

NaturallyCurly.com's CMO Christopher Burkhart discusses his new position and the company's e-commerce growth.

Targeted direct mail exceeds paid search advertising ROI

Mercedes Cardona July 01, 2011

Commerce Payment Systems, a provider of credit card processing solutions, was prospecting for new accounts mainly through paid search, but its costs were rising sharply, and CEO Michael Mendlowitz began to reexamine the search marketing strategy.

MagnaGlobal shrinks 2011 direct revenue forecast

Tim Peterson June 16, 2011

Direct media advertising revenue will increase by 0.5% this year, according to media firm MagnaGlobal's revised forecast for 2011. The firm had predicted in April that the category would grow by 0.8% this year. It downgraded projected growth for direct mail from a 1.1% increase to 0.2%. MagnaGlobal also downgraded its overall US ad revenue forecast from 3.1% growth to 2.9% growth.

IBM launches yet another marketing technology tool: How Coremetrics Lifecycle helped Seton Hall remarket

Juan Martinez May 10, 2011

IBM might be the hungriest company in the marketing technology services industry. Last week, IBM introduced Coremetrics Lifecycle, a product designed to provide analytics-based insight into customer acquisition and retention across email, display, search and social. In March, Big Blue launched the Smarter Commerce consulting practice to help clients automate marketing, selling and fulfillment and create global brand presences.

Leverage retention in email campaigns for more profit

Nick Heys, founder and CEO, Emailvision May 01, 2011

When you are in the midst of executing an email or social marketing campaign — rushing to meet deadlines, pulling together creative, copy and  getting approvals — it is easy to lose sight of your campaign objectives.

AAA names iCrossing digital AOR

Tim Peterson February 11, 2011

AAA has hired iCrossing as its digital AOR after an RFP process that began last summer, the companies said this week. The agency replaced Razorfish in the role. ICrossing had previously worked with four of the automotive organization's regional clubs since 2009.

Holiday retail sales from paid search to jump 15%: Performics

Shahnaz Mahmud November 08, 2010

Holiday retail sales will rise 15% this year as a result of actively managed paid search campaigns. This, according to projections from Performics, a search marketing firm, compared with 2009 numbers.

Digital Insider: Is Microsoft really making an impact against Google?

Dianna Dilworth July 20, 2009

The launch of Bing in June was Microsoft's latest volley in the battle for market share against Google. But it is working? According to a new report from search optimization firm SearchIgnite, not yet. Bing has had little impact on Microsoft's share of U.S. paid search advertising in the second quarter of 2009, the study found. In fact, Microsoft's search has remained at 6% of the ad pie, where is has been for years, according to the report.