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        <title>Articles tagged with Direct Classic from Direct Marketing News</title>
        <link>http://www.dmnews.com/direct-classic/topic/9958/</link>
        <description>Articles tagged with Direct Classic from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>Delivered: Music and Performance Series in New York</title>
          <description>What&apos;s in our mailbox this month: music and performance series in New York mailers. Let&apos;s get down.</description>
          <link>http://www.dmnews.com/delivered-music-and-performance-series-in-new-york/article/281623/</link>
          <pubDate>Fri, 01 Mar 2013 05:00:00 GMT</pubDate>
          <itunes:summary>What&apos;s in our mailbox this month: music and performance series in New York mailers. Let&apos;s get down.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Delivered: Home Furnishings</title>
          <description>What&apos;s in our mailbox this month: home furnishings catalogs. Let&apos;s get cozy.</description>
          <link>http://www.dmnews.com/delivered-home-furnishings/article/278262/</link>
          <pubDate>Fri, 01 Feb 2013 05:00:00 GMT</pubDate>
          <itunes:summary>What&apos;s in our mailbox this month: home furnishings catalogs. Let&apos;s get cozy.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Delivered: Education</title>
          <description>What&apos;s in our mailbox this month: Direct mail pieces from schools. Do they make the grade or do they have something to learn?</description>
          <link>http://www.dmnews.com/delivered-education/article/274009/</link>
          <pubDate>Tue, 01 Jan 2013 05:00:00 GMT</pubDate>
          <itunes:summary>What&apos;s in our mailbox this month: Direct mail pieces from schools. Do they make the grade or do they have something to learn?</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Delivered: Nonprofit relief organizations</title>
          <description>What&apos;s in our mailbox this month: mailers from nonprofit relief organizations. Do they compel you to give?</description>
          <link>http://www.dmnews.com/delivered-nonprofit-relief-organizations/article/265612/</link>
          <pubDate>Thu, 01 Nov 2012 04:00:00 GMT</pubDate>
          <itunes:summary>What&apos;s in our mailbox this month: mailers from nonprofit relief organizations. Do they compel you to give?</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>Are you really doing direct marketing?</title>
          <description>Too many marketers overlook the essential ingredient of direct marketing: Testing.</description>
          <link>http://www.dmnews.com/are-you-really-doing-direct-marketing/article/265016/</link>
          <pubDate>Tue, 23 Oct 2012 20:47:43 GMT</pubDate>
          <itunes:summary>Too many marketers overlook the essential ingredient of direct marketing: Testing.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Should the USPS be privatized?</title>
          <description>Even as Congress dawdles and plays political football, privatization of the USPS gains little appeal.</description>
          <link>http://www.dmnews.com/should-the-usps-be-privatized/article/260402/</link>
          <pubDate>Mon, 01 Oct 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Even as Congress dawdles and plays political football, privatization of the USPS gains little appeal.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>Create a multichannel strategy</title>
          <description>Today&apos;s customers are bombarded with marketing material. Marketers must find ways to grab customers&apos; attention, and that means strengthening traditional channels.</description>
          <link>http://www.dmnews.com/create-a-multichannel-strategy/article/256380/</link>
          <pubDate>Sat, 01 Sep 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Today&apos;s customers are bombarded with marketing material. Marketers must find ways to grab customers&apos; attention, and that means strengthening traditional channels.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Delivered: Automobiles</title>
          <description>What&apos;s in our mailbox this month: Automobile mailers. See how Hyundai, Honda, Toyota, and Volkswagen rated.</description>
          <link>http://www.dmnews.com/delivered-automobiles/article/251409/</link>
          <pubDate>Wed, 01 Aug 2012 04:00:00 GMT</pubDate>
          <itunes:summary>What&apos;s in our mailbox this month: Automobile mailers. See how Hyundai, Honda, Toyota, and Volkswagen rated.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Targeted, timely inserts drive conversions</title>
          <description>Insert marketers taking a data-driven approach can drive conversions by more precisely targeting customers based on their individual profiles and past behavior.</description>
          <link>http://www.dmnews.com/targeted-timely-inserts-drive-conversions/article/251646/</link>
          <pubDate>Wed, 01 Aug 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Insert marketers taking a data-driven approach can drive conversions by more precisely targeting customers based on their individual profiles and past behavior.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>Word-of-mouth drives teen conversions</title>
          <description>School is out for summer, but for marketers, dealing with teens is a year-round learning process.</description>
          <link>http://www.dmnews.com/word-of-mouth-drives-teen-conversions/article/247170/</link>
          <pubDate>Sun, 01 Jul 2012 04:00:00 GMT</pubDate>
          <itunes:summary>School is out for summer, but for marketers, dealing with teens is a year-round learning process.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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