http://www.dmnews.com/insider-columns/topic/9938/ Articles tagged with Insider Columns from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing. http://www.dmnews.com/qa-kristin-hambelton-vp-of-marketing-at-neolane/article/224515/ Tue, 24 Jan 2012 17:51:21 GMT Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing. Direct Marketing News Erica DePalma, VP of digital marketing at Media Horizons, a marketing services company, discusses her new role and the potential impact of SOPA and PIPA legislation. http://www.dmnews.com/qa-erica-depalma-vp-of-digital-marketing-at-media-horizons/article/224514/ Tue, 24 Jan 2012 17:45:53 GMT Erica DePalma, VP of digital marketing at Media Horizons, a marketing services company, discusses her new role and the potential impact of SOPA and PIPA legislation. Direct Marketing News Steve Grant, new head of strategy for the digital and creative agency Modea, discusses how this small agency is taking on some its biggest competitors, and what he believes is the future of branding. http://www.dmnews.com/qa-steve-grant-head-of-strategy-modea/article/224375/ Mon, 23 Jan 2012 22:18:34 GMT Steve Grant, new head of strategy for the digital and creative agency Modea, discusses how this small agency is taking on some its biggest competitors, and what he believes is the future of branding. Direct Marketing News Forrester Research senior analyst Fatemeh Khatibloo discusses the company's Jan. 18 data privacy survey and why an increasing number of Americans are abandoning digital transactions. http://www.dmnews.com/qa-fatemeh-khatibloo-senior-analyst-at-forrester-research/article/223714/ Wed, 18 Jan 2012 19:48:44 GMT Forrester Research senior analyst Fatemeh Khatibloo discusses the company's Jan. 18 data privacy survey and why an increasing number of Americans are abandoning digital transactions. Direct Marketing News Jeff Nicholson, VP of global marketing at Pitney Bowes Software, discusses email best practices and an oncoming "opt-down" movement. http://www.dmnews.com/qa-jeff-nicholson-vp-of-global-marketing-at-pitney-bowes-software/article/223426/ Tue, 17 Jan 2012 16:07:08 GMT Jeff Nicholson, VP of global marketing at Pitney Bowes Software, discusses email best practices and an oncoming "opt-down" movement. Direct Marketing News Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting. http://www.dmnews.com/qa-bob-stohrer-cmo-clear-channel-digital/article/223321/ Mon, 16 Jan 2012 16:49:23 GMT Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting. Direct Marketing News Donna Hamilton, VP of audience targeting at Alliant, a marketing data company, discusses the company's recent Lotame integration and the future of digital targeting. http://www.dmnews.com/qa-donna-hamilton-vp-of-audience-targeting-at-alliant/article/222776/ Wed, 11 Jan 2012 19:58:33 GMT Donna Hamilton, VP of audience targeting at Alliant, a marketing data company, discusses the company's recent Lotame integration and the future of digital targeting. Direct Marketing News Anna Talerico, EVP and cofounder of Ion Interactive, a marketing services company, discusses how to effectively measure social interactions and Web traffic data. http://www.dmnews.com/qa-anna-talerico-evp-and-cofounder-of-ion-interactive/article/220751/ Fri, 23 Dec 2011 18:30:09 GMT Anna Talerico, EVP and cofounder of Ion Interactive, a marketing services company, discusses how to effectively measure social interactions and Web traffic data. Direct Marketing News Volkswagen improves email with help from Proximity London. http://www.dmnews.com/volkswagen-drives-email-open-rates/article/220714/ Fri, 23 Dec 2011 14:49:18 GMT Volkswagen improves email with help from Proximity London. Direct Marketing News Angela Lester, managing partner at Tribal DDB, discusses the power of email creative and why targeting may not be the best first approach. http://www.dmnews.com/qa-angela-lester-managing-partner-tribal-ddb/article/220125/ Tue, 20 Dec 2011 14:50:02 GMT Angela Lester, managing partner at Tribal DDB, discusses the power of email creative and why targeting may not be the best first approach. Direct Marketing News