http://www.dmnews.com/apps/topic/9889/ Articles tagged with Apps from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty. http://www.dmnews.com/digital-hones-brands-value-added-services/article/286450/ Mon, 01 Apr 2013 04:00:00 GMT Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty. Direct Marketing News What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series. http://www.dmnews.com/hawkeye-video-series-part-3-the-future-of-marketing/article/283108/ Wed, 06 Mar 2013 14:30:00 GMT What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series. Direct Marketing News Hair care brand Redken brings stylists from the analog world of printed look books to an integrated mobile experience. http://www.dmnews.com/salon-app-is-dyed-in-the-wool-cool/article/281606/ Fri, 01 Mar 2013 05:00:00 GMT Hair care brand Redken brings stylists from the analog world of printed look books to an integrated mobile experience. Direct Marketing News App developers and brands need to work to remain as relevant as possible—or risk having their creations end up in the virtual dustbin. http://www.dmnews.com/pushing-through-the-app-clutter-analytics-delivers-on-engagement/article/281736/ Wed, 27 Feb 2013 12:00:00 GMT App developers and brands need to work to remain as relevant as possible—or risk having their creations end up in the virtual dustbin. Direct Marketing News Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste. http://www.dmnews.com/krafts-cool-digital-campaign-is-anything-but-cheesy/article/278260/ Fri, 01 Feb 2013 05:00:00 GMT Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste. Direct Marketing News For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy. http://www.dmnews.com/a-short-message-solution-to-reviving-apps/article/269132/ Tue, 20 Nov 2012 15:35:59 GMT For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy. Direct Marketing News Kevin Drew Davis, executive creative director at Digitas Chicago and San Francisco, on top digital trends and why traditional media's not fading. http://www.dmnews.com/qa-kevin-drew-davis-ecd-digitas-chicago-san-francisco/article/265297/ Thu, 01 Nov 2012 04:00:00 GMT Kevin Drew Davis, executive creative director at Digitas Chicago and San Francisco, on top digital trends and why traditional media's not fading. Direct Marketing News Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder. http://www.dmnews.com/qa-stewart-krull-evp-ecd-atmosphere-proximity/article/256274/ Sat, 01 Sep 2012 04:00:00 GMT Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder. Direct Marketing News A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base. http://www.dmnews.com/new-research-shows-shifting-m-commerce-patterns/article/254606/ Tue, 14 Aug 2012 20:09:08 GMT A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base. Direct Marketing News Remember science fairs? Well, BBDO's Digital Demo Day isn't like that at all. But there is the same feeling of discovery and excitement. http://www.dmnews.com/the-cutting-edge-of-cutting-edge/article/254155/ Fri, 10 Aug 2012 12:34:12 GMT Remember science fairs? Well, BBDO's Digital Demo Day isn't like that at all. But there is the same feeling of discovery and excitement. Direct Marketing News