http://www.dmnews.com/social-crm/topic/9803/ Articles tagged with Social CRM from Direct Marketing News Direct Marketing News web@haymarketmedia.com no VW China knows a thing or two about listening to its customers. The truly epic People's Car Project campaign is a testament to that. http://www.dmnews.com/the-volk-in-volkswagen/article/296216/ Tue, 04 Jun 2013 11:00:00 GMT VW China knows a thing or two about listening to its customers. The truly epic People's Car Project campaign is a testament to that. Direct Marketing News The iconic brand lets consumers take the wheel to power its People's Car Project. http://www.dmnews.com/volkswagen-crowdsources-chinas-car-of-the-future/article/281620/ Fri, 01 Mar 2013 05:00:00 GMT The iconic brand lets consumers take the wheel to power its People's Car Project. Direct Marketing News How NOT to get #dumped in social media. http://www.dmnews.com/youre-doing-it-wrong/article/281884/ Tue, 26 Feb 2013 13:39:51 GMT How NOT to get #dumped in social media. Direct Marketing News Building an understanding of customers over time helps marketers deliver a compelling customer experience http://www.dmnews.com/does-your-marketing-have-a-memory/article/272754/ Fri, 14 Dec 2012 21:59:10 GMT Building an understanding of customers over time helps marketers deliver a compelling customer experience Direct Marketing News With consumers in control of communication, it's up to businesses to harness social media and initiate new sales and service models. It's time more companies got on board. http://www.dmnews.com/social-crm-its-about-the-strategy-not-the-technology/article/266947/ Tue, 06 Nov 2012 12:00:00 GMT With consumers in control of communication, it's up to businesses to harness social media and initiate new sales and service models. It's time more companies got on board. Direct Marketing News Email is in the driver's seat at Chevrolet. http://www.dmnews.com/email-powers-marketing-at-chevrolet/article/260061/ Mon, 01 Oct 2012 04:00:00 GMT Email is in the driver's seat at Chevrolet. Direct Marketing News Salesforce.com will acquire Buddy Media for $689 million in cash and Salesforce.com equity. http://www.dmnews.com/salesforce-to-acquire-buddy-media/article/243443/ Mon, 04 Jun 2012 18:54:00 GMT Salesforce.com will acquire Buddy Media for $689 million in cash and Salesforce.com equity. Direct Marketing News After working with fast-food companies earlier in his career, Steve Thomas is now trying a healthier approach. Or at least one with more fruit. http://www.dmnews.com/cmos-marketing-strategy-bears-fruit/article/242634/ Fri, 01 Jun 2012 04:00:00 GMT After working with fast-food companies earlier in his career, Steve Thomas is now trying a healthier approach. Or at least one with more fruit. Direct Marketing News Infosys announced the launch of BrandEdge, a cloud-based digital marketing platform, on April 23. The technology is intended to help marketers manage customer relationships and analytics, and organize marketing across digital properties, said Sanjay Purohit, SVP and global head of products, platforms and solutions at the company. http://www.dmnews.com/infosys-announces-launch-of-brandedge/article/237689/ Mon, 23 Apr 2012 16:00:00 GMT Infosys announced the launch of BrandEdge, a cloud-based digital marketing platform, on April 23. The technology is intended to help marketers manage customer relationships and analytics, and organize marketing across digital properties, said Sanjay Purohit, SVP and global head of products, platforms and solutions at the company. Direct Marketing News Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign. http://www.dmnews.com/marketo-adds-social-platform-with-crowd-factory-acquisition/article/237139/ Wed, 18 Apr 2012 20:57:23 GMT Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign. Direct Marketing News