http://www.dmnews.com/groupon/topic/9766/ Articles tagged with Groupon from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Facebook is widely expected to file a prospectus with the Securities and Exchange Commission (SEC) after the markets close on Feb. 1, the first step in going public, according to multiple reports that cite sources familiar with the matter. http://www.dmnews.com/facebook-expected-to-file-for-ipo-today/article/225859/ Wed, 01 Feb 2012 19:50:46 GMT Facebook is widely expected to file a prospectus with the Securities and Exchange Commission (SEC) after the markets close on Feb. 1, the first step in going public, according to multiple reports that cite sources familiar with the matter. Direct Marketing News Dunkin' Donuts launched a daily deal through Groupon on Dec. 30 that is aimed toward first-time Groupon customers, said Jessica Gioglio, public relations and social media manager at Dunkin' Brands Inc. http://www.dmnews.com/dunkin-donuts-targets-groupon-deal-to-first-time-buyers/article/221263/ Fri, 30 Dec 2011 18:32:56 GMT Dunkin' Donuts launched a daily deal through Groupon on Dec. 30 that is aimed toward first-time Groupon customers, said Jessica Gioglio, public relations and social media manager at Dunkin' Brands Inc. Direct Marketing News Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition. http://www.dmnews.com/google-buys-restaurant-recommendation-firm/article/219233/ Tue, 13 Dec 2011 21:05:54 GMT Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition. Direct Marketing News Online home improvement marketplace BidMyCrib.com filed a lawsuit on Dec. 6 against Groupon that alleges the daily deals company altered its merchant agreement without notifying the merchant or soliciting consent to the changes. http://www.dmnews.com/groupon-alleged-to-have-altered-merchant-agreement/article/218314/ Wed, 07 Dec 2011 16:40:01 GMT Online home improvement marketplace BidMyCrib.com filed a lawsuit on Dec. 6 against Groupon that alleges the daily deals company altered its merchant agreement without notifying the merchant or soliciting consent to the changes. Direct Marketing News Groupon's initial public offering (IPO) last month raised $700 million, the largest IPO by an Internet company since Google's in 2004 generated $1.7 billion. Many are now questioning, in spite of the IPO's success, whether the daily deals site will continue its upward trajectory or if this is simply a honeymoon period before reality sets in. http://www.dmnews.com/is-groupon-righting-its-ship/article/217258/ Thu, 01 Dec 2011 05:00:00 GMT Groupon's initial public offering (IPO) last month raised $700 million, the largest IPO by an Internet company since Google's in 2004 generated $1.7 billion. Many are now questioning, in spite of the IPO's success, whether the daily deals site will continue its upward trajectory or if this is simply a honeymoon period before reality sets in. Direct Marketing News Eighty-six percent of marketers intend to localize their marketing campaigns, according to a survey conducted by the Chief Marketing Officer (CMO) Council. Only 12% of respondents believe they have highly evolved local campaigns and analytics, and nearly 50% say their local campaigns have underperformed and need new strategic thinking. http://www.dmnews.com/report-more-than-half-of-local-marketing-efforts-underperform/article/215702/ Mon, 31 Oct 2011 17:30:24 GMT Eighty-six percent of marketers intend to localize their marketing campaigns, according to a survey conducted by the Chief Marketing Officer (CMO) Council. Only 12% of respondents believe they have highly evolved local campaigns and analytics, and nearly 50% say their local campaigns have underperformed and need new strategic thinking. Direct Marketing News Groupon's and LivingSocial's email open rates continue to trend upward, according email and social analytics firm eDataSource. http://www.dmnews.com/email-open-rates-on-the-rise-for-groupon-livingsocial/article/214580/ Mon, 17 Oct 2011 16:26:21 GMT Groupon's and LivingSocial's email open rates continue to trend upward, according email and social analytics firm eDataSource. Direct Marketing News Groupon expects to "significantly" reduce its online marketing spending for subscriber acquisitions, according to a regulatory filing made by the daily deals company on Oct. 7. http://www.dmnews.com/groupon-to-cut-online-marketing-spending/article/213871/ Fri, 07 Oct 2011 18:19:02 GMT Groupon expects to "significantly" reduce its online marketing spending for subscriber acquisitions, according to a regulatory filing made by the daily deals company on Oct. 7. Direct Marketing News Daily deals company Groupon debuted a loyalty program on Sept. 28 that enables merchants to deliver follow-up offers to consumers who previously purchased a Groupon from the merchant. http://www.dmnews.com/groupon-adds-loyalty-program-groupon-rewards/article/213087/ Wed, 28 Sep 2011 19:34:01 GMT Daily deals company Groupon debuted a loyalty program on Sept. 28 that enables merchants to deliver follow-up offers to consumers who previously purchased a Groupon from the merchant. Direct Marketing News For Groupon, things could be worse, despite the company experiencing a September that could uplift a Boston Red Sox fan by comparison. http://www.dmnews.com/groupons-glass-is-not-yet-empty/article/212879/ Mon, 26 Sep 2011 20:41:19 GMT For Groupon, things could be worse, despite the company experiencing a September that could uplift a Boston Red Sox fan by comparison. Direct Marketing News