http://www.dmnews.com/general-motors/topic/9736/ Articles tagged with General Motors from Direct Marketing News Direct Marketing News web@haymarketmedia.com no General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year. http://www.dmnews.com/carat-lands-3-billion-global-gm-media/article/224510/ Tue, 24 Jan 2012 17:24:30 GMT General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year. Direct Marketing News As part of its ongoing agency consolidation, General Motors (GM) dropped its social media agency, Big Fuel, from its AOR roster, effective Jan. 1. http://www.dmnews.com/gm-drops-big-fuel-as-social-media-aor/article/220407/ Wed, 21 Dec 2011 18:30:22 GMT As part of its ongoing agency consolidation, General Motors (GM) dropped its social media agency, Big Fuel, from its AOR roster, effective Jan. 1. Direct Marketing News Automotive brands GMC and Buick have integrated their online vehicle-configuration tools with Facebook to better track social media ROI. The General Motors Corp. brands worked with digital agency MRM Worldwide on the initiative. http://www.dmnews.com/gm-brands-track-social-roi-with-facebook-integration/article/208159/ Fri, 22 Jul 2011 19:00:57 GMT Automotive brands GMC and Buick have integrated their online vehicle-configuration tools with Facebook to better track social media ROI. The General Motors Corp. brands worked with digital agency MRM Worldwide on the initiative. Direct Marketing News Hyundai Motor America appointed Steve Shannon VP of marketing, effective April 18. He will be responsible for all marketing activities in the US and report to John Krafcik, president and CEO. Shannon will be Hyundai's third marketing chief in the past 13 months. http://www.dmnews.com/hyundai-turns-to-shannon-to-steer-us-marketing/article/200245/ Fri, 08 Apr 2011 14:54:57 GMT Hyundai Motor America appointed Steve Shannon VP of marketing, effective April 18. He will be responsible for all marketing activities in the US and report to John Krafcik, president and CEO. Shannon will be Hyundai's third marketing chief in the past 13 months. Direct Marketing News Chevrolet hired Christopher Perry as its VP of marketing on August 20. Perry joined Chevy after serving in the same role at Hyundai Motor America since April. http://www.dmnews.com/chevy-names-perry-as-marketing-vp/article/177251/ Fri, 20 Aug 2010 16:39:20 GMT Chevrolet hired Christopher Perry as its VP of marketing on August 20. Perry joined Chevy after serving in the same role at Hyundai Motor America since April. Direct Marketing News