http://www.dmnews.com/unica/topic/9691/ Articles tagged with Unica from Direct Marketing News Direct Marketing News web@haymarketmedia.com no A new CRM system has improved Sears Holdings' campaign execution from two and a half months to three and a half days, Tony Arnold, director of CRM at the company, told an audience at the DMA: 2010 Conference & Exhibition. http://www.dmnews.com/new-crm-system-speeds-sears-campaign-process-dma2010/article/180834/ Mon, 11 Oct 2010 21:20:36 GMT A new CRM system has improved Sears Holdings' campaign execution from two and a half months to three and a half days, Tony Arnold, director of CRM at the company, told an audience at the DMA: 2010 Conference & Exhibition. Direct Marketing News Waltham, MA-based Unica has more than 1,500 clients, including Best Buy, eBay and ING. Its 500 employees will be integrated into IBM's software solution group. Earlier this year, Unica acquired Pivotal Veracity, an e-mail deliverability and optimization firm, for $17.8 million. http://www.dmnews.com/ibm-to-acquire-unica-for-480-million/article/176885/ Fri, 13 Aug 2010 16:24:49 GMT Waltham, MA-based Unica has more than 1,500 clients, including Best Buy, eBay and ING. Its 500 employees will be integrated into IBM's software solution group. Earlier this year, Unica acquired Pivotal Veracity, an e-mail deliverability and optimization firm, for $17.8 million. Direct Marketing News