http://www.dmnews.com/experian/topic/9682/ Articles tagged with Experian from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Juan Martinez, senior editor at Direct Marketing News discusses targeting strategy in the email realm with Ashley Johnston, VP of marketing at Experian Marketing Services http://www.dmnews.com/targeting-video-series-ashley-johnston-vp-of-marketing-experian/article/227443/ Mon, 13 Feb 2012 15:04:05 GMT Juan Martinez, senior editor at Direct Marketing News discusses targeting strategy in the email realm with Ashley Johnston, VP of marketing at Experian Marketing Services Direct Marketing News FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts. http://www.dmnews.com/fyi-direct-to-launch-campaign-for-freescorecom/article/224641/ Wed, 25 Jan 2012 15:38:27 GMT FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts. Direct Marketing News Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market. http://www.dmnews.com/experian-launches-north-american-consulting-practice/article/218275/ Tue, 06 Dec 2011 21:56:40 GMT Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market. Direct Marketing News Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix. http://www.dmnews.com/should-brands-discontinue-print-catalogs/article/217255/ Thu, 01 Dec 2011 05:00:00 GMT Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix. Direct Marketing News Pharmacy chain Rite Aid began sending monthly email updates to members of its Wellness Plus loyalty program on June 8 to help them keep track of their accrued rewards points and savings. The company is working with email service provider Experian CheetahMail to deliver the messages to loyalty club members. http://www.dmnews.com/rite-aid-adds-email-updates-to-loyalty-program/article/204808/ Wed, 08 Jun 2011 21:15:47 GMT Pharmacy chain Rite Aid began sending monthly email updates to members of its Wellness Plus loyalty program on June 8 to help them keep track of their accrued rewards points and savings. The company is working with email service provider Experian CheetahMail to deliver the messages to loyalty club members. Direct Marketing News A couple months ago I wrote a post about how I unsubscribed from most of the email marketing lists I was on, save a few that would send mostly coupons. Turns out, my pickiness is pretty common. http://www.dmnews.com/rumors-of-emails-demise-have-been-greatly-exaggerated/article/199956/ Mon, 04 Apr 2011 19:51:06 GMT A couple months ago I wrote a post about how I unsubscribed from most of the email marketing lists I was on, save a few that would send mostly coupons. Turns out, my pickiness is pretty common. Direct Marketing News It will always be important to secure new customers, but businesses also need to leverage relationships with existing customers to promote upsell and cross-sell opportunities. http://www.dmnews.com/examine-your-data-before-taking-loyalty-further/article/190089/ Wed, 03 Nov 2010 16:28:57 GMT It will always be important to secure new customers, but businesses also need to leverage relationships with existing customers to promote upsell and cross-sell opportunities. Direct Marketing News Maybe I'm crazy, but I really dug the FreeCreditReport.com band that so many other people apparently found annoying. Those songs are so witty, so catchy. http://www.dmnews.com/detroit-band-wins-freecreditscorecom-contest/article/176780/ Wed, 11 Aug 2010 21:10:26 GMT Maybe I'm crazy, but I really dug the FreeCreditReport.com band that so many other people apparently found annoying. Those songs are so witty, so catchy. Direct Marketing News