http://www.dmnews.com/barcodes/topic/9655/ Articles tagged with Barcodes from Direct Marketing News Direct Marketing News web@haymarketmedia.com no On January 28 the USPS began requiring customers who use POSTNET barcodes to transition to new Intelligent Mail barcodes to retain their discounted pricing. http://www.dmnews.com/adding-intelligence-to-the-mailstream/article/278173/ Fri, 01 Feb 2013 05:00:00 GMT On January 28 the USPS began requiring customers who use POSTNET barcodes to transition to new Intelligent Mail barcodes to retain their discounted pricing. Direct Marketing News In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces. http://www.dmnews.com/the-us-postal-service-steps-up-its-mobile-game/article/270022/ Sat, 01 Dec 2012 05:00:00 GMT In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces. Direct Marketing News Are mobile 2D barcodes the future of direct? Could be, says Gary Reblin of the USPS. http://www.dmnews.com/qa-gary-reblin-vp-of-domestic-products-usps/article/256030/ Sat, 01 Sep 2012 04:00:00 GMT Are mobile 2D barcodes the future of direct? Could be, says Gary Reblin of the USPS. Direct Marketing News The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere. http://www.dmnews.com/political-marketers-gear-up-for-the-2012-season-with-interactive-direct-mail-tools/article/221014/ Sun, 01 Jan 2012 05:00:00 GMT The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere. Direct Marketing News NeoMedia has identified the most common mobile barcode pitfalls and have outlined tips to avoid them to ensure your initiatives not only motivate but engage your target audience. http://www.dmnews.com/unlocking-the-secrets-of-qr-codes/article/218904/ Mon, 12 Dec 2011 13:58:19 GMT NeoMedia has identified the most common mobile barcode pitfalls and have outlined tips to avoid them to ensure your initiatives not only motivate but engage your target audience. Direct Marketing News Porsche Cars North America will launch a campaign in October that affixes 2-D barcodes to printed boarding passes. The campaign will promote the 2012 Porsche 911 and 2012 Porsche Panamera models. http://www.dmnews.com/porsche-cars-north-america-to-tag-boarding-passes-with-2-d-barcodes/article/212936/ Tue, 27 Sep 2011 17:13:55 GMT Porsche Cars North America will launch a campaign in October that affixes 2-D barcodes to printed boarding passes. The campaign will promote the 2012 Porsche 911 and 2012 Porsche Panamera models. Direct Marketing News More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in June, according to a study released by research firm comScore. http://www.dmnews.com/145m-consumers-scanned-qr-codes-in-june-study/article/209527/ Fri, 12 Aug 2011 19:06:23 GMT More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in June, according to a study released by research firm comScore. Direct Marketing News Multichannel customers are three times more valuable to Walgreen Co. than single-channel customers, said Sona Chawla, president of e-commerce at the company, on June 16. Speaking at the Internet Retailer Conference and Exhibition in San Diego, she said 25% of Walgreens' online prescription orders come from the company's mobile website and apps. http://www.dmnews.com/walgreens-multichannel-customers-have-three-times-the-value-irce-2011/article/205447/ Thu, 16 Jun 2011 16:53:26 GMT Multichannel customers are three times more valuable to Walgreen Co. than single-channel customers, said Sona Chawla, president of e-commerce at the company, on June 16. Speaking at the Internet Retailer Conference and Exhibition in San Diego, she said 25% of Walgreens' online prescription orders come from the company's mobile website and apps. Direct Marketing News Online retailer Buy.com launched an app for Apple's iPhone and iPod mobile devices on December 20. The app uses barcode and voice-recognition technology to help shoppers compare bricks-and-mortar store pricing. http://www.dmnews.com/buycom-launches-shopping-app-for-iphone/article/193095/ Mon, 20 Dec 2010 20:25:01 GMT Online retailer Buy.com launched an app for Apple's iPhone and iPod mobile devices on December 20. The app uses barcode and voice-recognition technology to help shoppers compare bricks-and-mortar store pricing. Direct Marketing News Looks like 2D barcodes are quickly becoming less of an enigma. Those tiny black and white encoded boxes appearing on various movie posters and print ads are getting airtime. http://www.dmnews.com/2d-barcodes-getting-more-than-15-minutes-of-fame/article/179698/ Mon, 27 Sep 2010 15:52:08 GMT Looks like 2D barcodes are quickly becoming less of an enigma. Those tiny black and white encoded boxes appearing on various movie posters and print ads are getting airtime. Direct Marketing News