http://www.dmnews.com/barnes--noble/topic/9621/ Articles tagged with Barnes & Noble from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Barnes & Noble College Marketing report says television is the most effective form of advertising for college students. The study also found that 55% of students say Facebook is not the best targeting platform. http://www.dmnews.com/tv-ads-make-the-grade-says-bn-college-study/article/256477/ Tue, 28 Aug 2012 17:29:18 GMT Barnes & Noble College Marketing report says television is the most effective form of advertising for college students. The study also found that 55% of students say Facebook is not the best targeting platform. Direct Marketing News Barnes & Noble will launch a campaign on Nov. 14 to promote the Nook tablet that will be the "largest campaign in Barnes & Noble history," Barnes & Noble CEO William Lynch said on Nov. 7 during a company event in New York. http://www.dmnews.com/barnes-noble-campaign-for-nook-tablet-to-be-companys-largest/article/216187/ Mon, 07 Nov 2011 18:56:38 GMT Barnes & Noble will launch a campaign on Nov. 14 to promote the Nook tablet that will be the "largest campaign in Barnes & Noble history," Barnes & Noble CEO William Lynch said on Nov. 7 during a company event in New York. Direct Marketing News Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing. http://www.dmnews.com/google-ebookstore-could-create-ad-supported-book-publishing-model-experts/article/192361/ Tue, 07 Dec 2010 21:05:21 GMT Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing. Direct Marketing News Barnes & Noble released its latest e-reader iPhone application August 17. The retailer also rebranded the iPhone application under the 'Nook' banner, the same name used for the bookseller's dedicated e-reading device. http://www.dmnews.com/barnes-noble-rebrands-iphone-e-reading-app/article/177082/ Wed, 18 Aug 2010 15:38:51 GMT Barnes & Noble released its latest e-reader iPhone application August 17. The retailer also rebranded the iPhone application under the 'Nook' banner, the same name used for the bookseller's dedicated e-reading device. Direct Marketing News If Barnes & Noble indeed puts itself up for sale, who might emerge as the new owner of America's biggest bookstore chain? The two names being tossed around most often already own stock in the company. http://www.dmnews.com/who-might-buy-bn/article/176372/ Wed, 04 Aug 2010 20:42:17 GMT If Barnes & Noble indeed puts itself up for sale, who might emerge as the new owner of America's biggest bookstore chain? The two names being tossed around most often already own stock in the company. Direct Marketing News