http://www.dmnews.com/procter--gamble/topic/9568/ Articles tagged with Procter & Gamble from Direct Marketing News Direct Marketing News web@haymarketmedia.com no It is with heated defiance that Monica Menghini insists: "I'm not a geek." http://www.dmnews.com/dassault-systémes-clarifies-the-complex/article/260415/ Mon, 01 Oct 2012 04:00:00 GMT It is with heated defiance that Monica Menghini insists: "I'm not a geek." Direct Marketing News This month's meter gauges: Mountain Dew, Procter & Gamble, Denny's and the Publishers Clearing House. http://www.dmnews.com/our-look-at-the-most--and-least--engaging-social-media/article/220631/ Sun, 01 Jan 2012 05:00:00 GMT This month's meter gauges: Mountain Dew, Procter & Gamble, Denny's and the Publishers Clearing House. Direct Marketing News Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year. http://www.dmnews.com/ad-spend-flat-in-q3/article/220051/ Mon, 19 Dec 2011 21:25:50 GMT Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year. Direct Marketing News Catalina has appointed Jamie Egasti CEO, the shopper marketing firm said on Oct. 10. He replaces Catalina cofounder George Off, who served as interim CEO since May. http://www.dmnews.com/catalina-names-egasti-ceo/article/214029/ Mon, 10 Oct 2011 18:33:45 GMT Catalina has appointed Jamie Egasti CEO, the shopper marketing firm said on Oct. 10. He replaces Catalina cofounder George Off, who served as interim CEO since May. Direct Marketing News US direct response TV advertising spending increased 2% year-over-year to $1.59 billion in the first quarter of 2011, according to a June 13 Kantar Media report. Industry-wide US advertising expenditures increased 4.4% in Q1, compared with the prior year, to $32.5 billion, according to the New York-based media measurement firm and WPP Group subsidiary. http://www.dmnews.com/q1-drtv-spending-up-slightly-as-overall-ad-expenditures-grow-44/article/205202/ Mon, 13 Jun 2011 17:40:00 GMT US direct response TV advertising spending increased 2% year-over-year to $1.59 billion in the first quarter of 2011, according to a June 13 Kantar Media report. Industry-wide US advertising expenditures increased 4.4% in Q1, compared with the prior year, to $32.5 billion, according to the New York-based media measurement firm and WPP Group subsidiary. Direct Marketing News Consumer packaged goods company Procter & Gamble has named Ilonka Laviz its marketing director of digital, brand-building strategy and e-commerce. Tonia Elrod, external relations associate director at P&G, confirmed Laviz will transition into this role by the end of June. http://www.dmnews.com/procter-gamble-appoints-digital-marketing-exec/article/202032/ Tue, 03 May 2011 16:56:39 GMT Consumer packaged goods company Procter & Gamble has named Ilonka Laviz its marketing director of digital, brand-building strategy and e-commerce. Tonia Elrod, external relations associate director at P&G, confirmed Laviz will transition into this role by the end of June. Direct Marketing News US direct response short-form TV advertising spending decreased 5.8% year-over-year to $4.5 billion in 2010, according to a March 17 Kantar Media report. Conversely, industry-wide US advertising expenditures increased 6.5% in 2010, compared with the prior year, to $131.1 billion, according to the New York-based media measurement firm. http://www.dmnews.com/short-form-tv-ad-spending-down-58-in-2010-but-overall-spend-up-65-kantar-media/article/198566/ Thu, 17 Mar 2011 18:28:39 GMT US direct response short-form TV advertising spending decreased 5.8% year-over-year to $4.5 billion in 2010, according to a March 17 Kantar Media report. Conversely, industry-wide US advertising expenditures increased 6.5% in 2010, compared with the prior year, to $131.1 billion, according to the New York-based media measurement firm. Direct Marketing News As the teen segment continues to grow, marketers are getting more creative in how they reach out to these plugged-in skeptical consumers. http://www.dmnews.com/marketers-strike-a-balance-between-skeptical-teens-and-their-cautious-parents/article/193154/ Sat, 01 Jan 2011 05:05:00 GMT As the teen segment continues to grow, marketers are getting more creative in how they reach out to these plugged-in skeptical consumers. Direct Marketing News Procter & Gamble began a coupon-insert program in specially marked products this month. http://www.dmnews.com/pg-begins-insert-coupon-program/article/176019/ Fri, 30 Jul 2010 16:09:44 GMT Procter & Gamble began a coupon-insert program in specially marked products this month. Direct Marketing News