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        <title>Articles tagged with Discover from Direct Marketing News</title>
        <link>http://www.dmnews.com/discover/topic/9409/</link>
        <description>Articles tagged with Discover from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
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          <title>Discover to sponsor holiday-themed Zynga game</title>
          <description>Discover Financial Services will sponsor a holiday-themed expansion of social gaming company Zynga&apos;s &quot;FarmVille&quot; game. The sponsorship, which enables consumers to earn gifts by completing virtual challenges, will go live to the public on Dec. 5.</description>
          <link>http://www.dmnews.com/discover-to-sponsor-holiday-themed-zynga-game/article/217992/</link>
          <pubDate>Thu, 01 Dec 2011 22:31:06 GMT</pubDate>
          <itunes:summary>Discover Financial Services will sponsor a holiday-themed expansion of social gaming company Zynga&apos;s &quot;FarmVille&quot; game. The sponsorship, which enables consumers to earn gifts by completing virtual challenges, will go live to the public on Dec. 5.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Discover launches Facebook campaigns to drive engagement, retention </title>
          <description>Discover Financial Services is rolling out a series of Facebook contests to drive consumer engagement and give fans of the brand and cardholders the opportunity to win prizes. The company will launch the &quot;Feel the Earn&quot; contest on April 1, encouraging cardmembers to share how they have maximized their Cashback Bonus rewards.</description>
          <link>http://www.dmnews.com/discover-launches-facebook-campaigns-to-drive-engagement-retention/article/199510/</link>
          <pubDate>Tue, 29 Mar 2011 20:04:27 GMT</pubDate>
          <itunes:summary>Discover Financial Services is rolling out a series of Facebook contests to drive consumer engagement and give fans of the brand and cardholders the opportunity to win prizes. The company will launch the &quot;Feel the Earn&quot; contest on April 1, encouraging cardmembers to share how they have maximized their Cashback Bonus rewards.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Discover adds merchandise options to rewards program</title>
          <description>Credit card company Discover announced July 21 that it has revamped its Cashback Bonus rewards program.</description>
          <link>http://www.dmnews.com/discover-adds-merchandise-options-to-rewards-program/article/175078/</link>
          <pubDate>Wed, 21 Jul 2010 18:36:04 GMT</pubDate>
          <itunes:summary>Credit card company Discover announced July 21 that it has revamped its Cashback Bonus rewards program.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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