http://www.dmnews.com/dmnewspitney-bowes-direct-connect/topic/9000/ Articles tagged with DMNews-Pitney Bowes Direct Connect from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Technology marketers need to realign to make marketing departments accountable for revenue rather than just lead generation, as is often the case, according to a report published this week from Forrester Research. The report, called "Lead-To-Revenue Management Transforms Tech Marketing," revealed that generating more leads and improving those leads to better reach decisionmakers are among the top priorities for b-to-b marketers. http://www.dmnews.com/tech-marketing-departments-should-be-accountable-for-revenue-forrester-report/article/193362/ Mon, 27 Dec 2010 20:38:00 GMT Technology marketers need to realign to make marketing departments accountable for revenue rather than just lead generation, as is often the case, according to a report published this week from Forrester Research. The report, called "Lead-To-Revenue Management Transforms Tech Marketing," revealed that generating more leads and improving those leads to better reach decisionmakers are among the top priorities for b-to-b marketers. Direct Marketing News Online consumer holiday spending increased 12% compared with last year to $28.4 billion, according to digital business analytics firm comScore which measured spending up to December 22. It will hit $35 billion at its current pace, easily topping last year's total of $29.1 billion. http://www.dmnews.com/online-holiday-spending-up-12-will-eclipse-last-year/article/193306/ Thu, 23 Dec 2010 18:08:21 GMT Online consumer holiday spending increased 12% compared with last year to $28.4 billion, according to digital business analytics firm comScore which measured spending up to December 22. It will hit $35 billion at its current pace, easily topping last year's total of $29.1 billion. Direct Marketing News The US Postal Service said December 21 that it will ease its rules on simplified addressing to allow businesses to use the format for city delivery routes. The agency said the move will help it raise revenue and save small businesses money. http://www.dmnews.com/postal-service-eases-addressing-restrictions-for-small-business/article/193190/ Tue, 21 Dec 2010 22:16:22 GMT The US Postal Service said December 21 that it will ease its rules on simplified addressing to allow businesses to use the format for city delivery routes. The agency said the move will help it raise revenue and save small businesses money. Direct Marketing News Senior marketing executives expect to see an increase in mergers and acquisitions next year, especially in the social, mobile and analytics sectors, according to AdMedia Partners. The firm released its annual M&A survey December 15. http://www.dmnews.com/marketing-services-deal-making-heats-up/article/192873/ Wed, 15 Dec 2010 21:40:45 GMT Senior marketing executives expect to see an increase in mergers and acquisitions next year, especially in the social, mobile and analytics sectors, according to AdMedia Partners. The firm released its annual M&A survey December 15. Direct Marketing News Marketers reported spending increases last quarter, according to the Direct Marketing Association's (DMA) Quarterly Business Review. It was the first time in more than a year they've done so. http://www.dmnews.com/dma-marketers-increase-q3-spending-see-revenue-gains/article/192501/ Thu, 09 Dec 2010 19:03:22 GMT Marketers reported spending increases last quarter, according to the Direct Marketing Association's (DMA) Quarterly Business Review. It was the first time in more than a year they've done so. Direct Marketing News Ad spending forecasts from ZenithOptimedia and Group M are calling for healthy growth in 2011, especially in digital advertising, despite the spotty economic recovery in the US. http://www.dmnews.com/zenithoptimedia-group-m-predict-robust-online-ad-spending-growth/article/192256/ Mon, 06 Dec 2010 19:40:51 GMT Ad spending forecasts from ZenithOptimedia and Group M are calling for healthy growth in 2011, especially in digital advertising, despite the spotty economic recovery in the US. Direct Marketing News Senator Susan Collins (R-ME) introduced a new bill aimed at helping the Postal Service regain its financial footing, and upped the ante that some sort of bill to fix the Postal Service's legacy costs might pass in the New Year. The Senate now has two bills to reform the Postal Service to consider. Collins' bill comes on the heels of a comprehensive postal reform bill introduced by Senator Thomas Carper (D-DE), and chairman of the the Senate Subcommittee on Federal Financial Management, Government Information, Federal Services and Information Technology. http://www.dmnews.com/congress-introduces-another-bill-to-fix-usps-money-woes/article/192096/ Thu, 02 Dec 2010 21:57:48 GMT Senator Susan Collins (R-ME) introduced a new bill aimed at helping the Postal Service regain its financial footing, and upped the ante that some sort of bill to fix the Postal Service's legacy costs might pass in the New Year. The Senate now has two bills to reform the Postal Service to consider. Collins' bill comes on the heels of a comprehensive postal reform bill introduced by Senator Thomas Carper (D-DE), and chairman of the the Senate Subcommittee on Federal Financial Management, Government Information, Federal Services and Information Technology. Direct Marketing News The US Postal Service filed a brief with a federal court on November 23, appealing the Postal Regulatory Commission's September decision to block the USPS from enacting an "exigent" rate increase in 2011. http://www.dmnews.com/us-postal-service-files-appeal-of-exigent-rate-increase-decision/article/191563/ Wed, 24 Nov 2010 17:37:16 GMT The US Postal Service filed a brief with a federal court on November 23, appealing the Postal Regulatory Commission's September decision to block the USPS from enacting an "exigent" rate increase in 2011. Direct Marketing News The US Postal Service and its largest employee union, the American Postal Workers Union (APWU), have agreed to extend contract negotiations until December 1. This is the second time the parties have agreed to extend talks on a new contract. Their previous deal was set to expire November 20. http://www.dmnews.com/us-postal-service-largest-union-extend-contract-negotiations/article/191508/ Tue, 23 Nov 2010 18:54:35 GMT The US Postal Service and its largest employee union, the American Postal Workers Union (APWU), have agreed to extend contract negotiations until December 1. This is the second time the parties have agreed to extend talks on a new contract. Their previous deal was set to expire November 20. Direct Marketing News The US Postal Service is planning to improve the customer experience as part of its broader effort to create new revenue sources, postal officials said November 17 at a Mailers Technical Advisory Committee meeting. http://www.dmnews.com/postal-service-considers-customer-experience-improvements/article/191128/ Thu, 18 Nov 2010 17:02:25 GMT The US Postal Service is planning to improve the customer experience as part of its broader effort to create new revenue sources, postal officials said November 17 at a Mailers Technical Advisory Committee meeting. Direct Marketing News