http://www.dmnews.com/remarketing/topic/8971/ Articles tagged with Remarketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others. http://www.dmnews.com/remarketing-campaign-success-factors/article/262819/ Wed, 10 Oct 2012 04:00:00 GMT Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others. Direct Marketing News Focus on data needed to support simpler segmentation strategies—that can lead to more effective email marketing. http://www.dmnews.com/stop-hoarding-data/article/261922/ Tue, 02 Oct 2012 20:00:26 GMT Focus on data needed to support simpler segmentation strategies—that can lead to more effective email marketing. Direct Marketing News Spike TV will launch a sweepstakes campaign on Nov. 15 to promote the TV series "Flip Men," said Todd Ames, VP of consumer marketing at the cable network. Spike will leverage the sweepstakes to create an online community centered on the program and collect data to market the series and cross-promote other products. http://www.dmnews.com/spike-tv-to-launch-flip-men-sweepstakes/article/216479/ Thu, 10 Nov 2011 19:10:50 GMT Spike TV will launch a sweepstakes campaign on Nov. 15 to promote the TV series "Flip Men," said Todd Ames, VP of consumer marketing at the cable network. Spike will leverage the sweepstakes to create an online community centered on the program and collect data to market the series and cross-promote other products. Direct Marketing News Student lender Sallie Mae needed to attract college students' attention over the summer and maintain their interest into the fall semester. It launched a sweepstakes this summer where students are throughout the entire year: Facebook. http://www.dmnews.com/brands-move-sweepstakes-to-facebook/article/210124/ Thu, 01 Sep 2011 04:00:00 GMT Student lender Sallie Mae needed to attract college students' attention over the summer and maintain their interest into the fall semester. It launched a sweepstakes this summer where students are throughout the entire year: Facebook. Direct Marketing News E-mail marketers that provide service or editorial messages stand a better chance of customers opening and clicking their e-mails than those sending marketing messages, according to a new survey from Epsilon and the Direct Marketing Association's Email Experience Council. http://www.dmnews.com/marketers-get-best-results-with-service-messages/article/198394/ Tue, 15 Mar 2011 18:49:47 GMT E-mail marketers that provide service or editorial messages stand a better chance of customers opening and clicking their e-mails than those sending marketing messages, according to a new survey from Epsilon and the Direct Marketing Association's Email Experience Council. Direct Marketing News Remarketing through e-mail is a valuable tool, but many organizations underuse this tactic. http://www.dmnews.com/address-cart-abandonment-with-remarketing-e-mail/article/180561/ Thu, 07 Oct 2010 14:58:14 GMT Remarketing through e-mail is a valuable tool, but many organizations underuse this tactic. Direct Marketing News The cofounder of MyBuys and the e-commerce software provider's current VP of products and strategy, Paul Rosenblum, spoke with Direct Marketing News' senior editor Rose Gordon about the release of its new mobile offering. http://www.dmnews.com/qa-paul-rosenblum-mybuys-cofounder/article/180329/ Mon, 04 Oct 2010 17:19:22 GMT The cofounder of MyBuys and the e-commerce software provider's current VP of products and strategy, Paul Rosenblum, spoke with Direct Marketing News' senior editor Rose Gordon about the release of its new mobile offering. Direct Marketing News GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed. http://www.dmnews.com/gsi-acquires-retargeting-firm-fetchback/article/171458/ Tue, 01 Jun 2010 18:23:09 GMT GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed. Direct Marketing News