http://www.dmnews.com/instore/topic/8921/ Articles tagged with In-Store from Direct Marketing News Direct Marketing News web@haymarketmedia.com no By combining the best of digital marketing with the power of the physical store, expect traditional retailers to not only survive, but to thrive. http://www.dmnews.com/the-physical-store-goes-digital/article/291146/ Fri, 03 May 2013 11:00:00 GMT By combining the best of digital marketing with the power of the physical store, expect traditional retailers to not only survive, but to thrive. Direct Marketing News Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G. http://www.dmnews.com/use-showrooming-to-your-advantage/article/274001/ Tue, 01 Jan 2013 05:00:00 GMT Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G. Direct Marketing News Stores, both brick-and-mortar and online, want our money and try to seduce us for it—except now, in the age of Big Data, it's easier for the ones online to be masters of seduction. http://www.dmnews.com/personalization-the-store-clerk-vs-the-machine/article/273652/ Fri, 21 Dec 2012 12:00:00 GMT Stores, both brick-and-mortar and online, want our money and try to seduce us for it—except now, in the age of Big Data, it's easier for the ones online to be masters of seduction. Direct Marketing News Google analyzes the middle ground between where online ends and offline begins. http://www.dmnews.com/discovering-the-nonline-land-in-the-world-of-e-commerce/article/267775/ Fri, 09 Nov 2012 22:40:00 GMT Google analyzes the middle ground between where online ends and offline begins. Direct Marketing News The retailer is launching its Hot Toy Reservation program to help harried holiday shoppers and drive in-store sales. http://www.dmnews.com/toys-r-us-makes-store-registers-jingle-with-holiday-hot-toy-reservations/article/259146/ Fri, 14 Sep 2012 21:47:02 GMT The retailer is launching its Hot Toy Reservation program to help harried holiday shoppers and drive in-store sales. Direct Marketing News Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales. http://www.dmnews.com/marin-software-to-track-paid-search-to-in-store-purchases/article/247910/ Thu, 28 Jun 2012 17:21:52 GMT Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales. Direct Marketing News With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies. http://www.dmnews.com/marketers-streamline-cross-channel-customer-experience/article/237328/ Tue, 01 May 2012 04:00:00 GMT With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies. Direct Marketing News Showrooming is booming. What's a poor brick-and-mortar retailer to do? http://www.dmnews.com/showrooming-minnesotan-retailers-are-fighting-mad/article/236100/ Wed, 11 Apr 2012 17:52:19 GMT Showrooming is booming. What's a poor brick-and-mortar retailer to do? Direct Marketing News According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts. http://www.dmnews.com/the-rise-of-digital-receipts-retailers-weigh-in/article/228105/ Tue, 21 Feb 2012 05:00:00 GMT According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts. Direct Marketing News Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure. http://www.dmnews.com/sorry-you-cant-be-interested-in-music-unless-youre-a-man/article/223730/ Fri, 20 Jan 2012 14:00:00 GMT Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure. Direct Marketing News