http://www.dmnews.com/location/topic/8920/ Articles tagged with Location from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Verizon Communications changed its privacy policy in order to build a program that uses consumer data to place targeted advertisements online, said Bill Kula, director of media relations at Verizon. http://www.dmnews.com/verizon-changes-privacy-policy-to-build-targeted-ad-program/article/214297/ Thu, 13 Oct 2011 19:10:09 GMT Verizon Communications changed its privacy policy in order to build a program that uses consumer data to place targeted advertisements online, said Bill Kula, director of media relations at Verizon. Direct Marketing News Apple said April 27 that it has never tracked iPhone users' locations and dismissed the possibility of doing so in the future. The Cupertino, Calif.-based company said that although it does not monitor devices' locations, it does so in relation to nearby Wi-Fi hotspots and cell towers "which may be located more than 100 miles away from your iPhone." The company said the monitoring is "anonymous and encrypted" and used to calculate a device's location through GPS systems. http://www.dmnews.com/apple-says-its-not-tracking-customers-locations/article/201574/ Wed, 27 Apr 2011 18:11:16 GMT Apple said April 27 that it has never tracked iPhone users' locations and dismissed the possibility of doing so in the future. The Cupertino, Calif.-based company said that although it does not monitor devices' locations, it does so in relation to nearby Wi-Fi hotspots and cell towers "which may be located more than 100 miles away from your iPhone." The company said the monitoring is "anonymous and encrypted" and used to calculate a device's location through GPS systems. Direct Marketing News OfficeMax launched a location-based rewards program this week that allows consumers to receive a $10 virtual savings card for "checking in" at any retail location using Facebook Places. The goal of the program, designed by OfficeMax's social media AOR Tribal DDB New York, is to increase consumer participation in the company's ink recycling and refilling program. http://www.dmnews.com/officemax-uses-facebook-places-for-mobile-rewards/article/200181/ Thu, 07 Apr 2011 20:56:03 GMT OfficeMax launched a location-based rewards program this week that allows consumers to receive a $10 virtual savings card for "checking in" at any retail location using Facebook Places. The goal of the program, designed by OfficeMax's social media AOR Tribal DDB New York, is to increase consumer participation in the company's ink recycling and refilling program. Direct Marketing News Yahoo has acquired Indonesia-based mobile, social and location-based technology company Koprol for an undisclosed sum. http://www.dmnews.com/yahoo-acquires-location-based-social-network-koprol/article/170974/ Tue, 25 May 2010 18:30:27 GMT Yahoo has acquired Indonesia-based mobile, social and location-based technology company Koprol for an undisclosed sum. Direct Marketing News