http://www.dmnews.com/local/topic/8904/ Articles tagged with Local from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Ineffective measurements and VoC tactics can lead local marketers astray. http://www.dmnews.com/infographic-marketers-lose-their-local-marketing-way/article/282157/ Fri, 01 Mar 2013 14:30:00 GMT Ineffective measurements and VoC tactics can lead local marketers astray. Direct Marketing News Bad transactional experiences make people mad—but without a smart brand marketing plan in place it's unlikely consumers will be at the point of transaction at all. http://www.dmnews.com/transaction-and-experience-the-twain-must-meet/article/263188/ Thu, 11 Oct 2012 14:59:04 GMT Bad transactional experiences make people mad—but without a smart brand marketing plan in place it's unlikely consumers will be at the point of transaction at all. Direct Marketing News OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh explains why global marketing required relevant local campaigns. http://www.dmnews.com/thinking-local-in-global-campaigns/article/260413/ Mon, 01 Oct 2012 04:00:00 GMT OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh explains why global marketing required relevant local campaigns. Direct Marketing News As a marketer, the pressure to more effectively attract customers in a challenging economy while communication channels are exploding makes for a daunting challenge. http://www.dmnews.com/determining-the-right-local-marketing-mix-for-a-national-brand/article/257491/ Tue, 04 Sep 2012 21:25:10 GMT As a marketer, the pressure to more effectively attract customers in a challenging economy while communication channels are exploding makes for a daunting challenge. Direct Marketing News Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company. http://www.dmnews.com/cox-widens-political-advertising-reach-with-gannett-partnership/article/250041/ Thu, 12 Jul 2012 21:39:39 GMT Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company. Direct Marketing News Personalized radio service Pandora is launching a platform designed to allow local media companies to sell Pandora inventory combined with their own advertising products. http://www.dmnews.com/pandora-goes-local-with-new-ad-platform/article/245800/ Thu, 14 Jun 2012 22:54:28 GMT Personalized radio service Pandora is launching a platform designed to allow local media companies to sell Pandora inventory combined with their own advertising products. Direct Marketing News Sears Holdings Corp. launched hyper-local shopping sites for all of their U.S. locations May 7, an initiative that's intended to drive online consumers into Sears stores, said Tom Aiello, division VP of marketing at Sears Holdings Management Corporation. http://www.dmnews.com/sears-personalizes-with-hyper-local-e-commerce-sites/article/240027/ Mon, 07 May 2012 20:52:22 GMT Sears Holdings Corp. launched hyper-local shopping sites for all of their U.S. locations May 7, an initiative that's intended to drive online consumers into Sears stores, said Tom Aiello, division VP of marketing at Sears Holdings Management Corporation. Direct Marketing News Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity. http://www.dmnews.com/brands-go-local-get-social/article/238083/ Tue, 01 May 2012 04:00:00 GMT Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity. Direct Marketing News Retail icon Macy's refashions its flagship store and marketing strategy. http://www.dmnews.com/macys-transformation/article/233631/ Sun, 01 Apr 2012 04:00:00 GMT Retail icon Macy's refashions its flagship store and marketing strategy. Direct Marketing News Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition. http://www.dmnews.com/google-buys-restaurant-recommendation-firm/article/219233/ Tue, 13 Dec 2011 21:05:54 GMT Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition. Direct Marketing News