http://www.dmnews.com/best-practices/topic/8588/ Articles tagged with Best Practices from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Lessons learned from the desktop and applied to mobile. http://www.dmnews.com/the-abcs-of-ab-split-testing/article/285086/ Fri, 22 Mar 2013 04:00:00 GMT Lessons learned from the desktop and applied to mobile. Direct Marketing News As mobile-friendly sites increase in importance, marketers need to consider how to adapt the online customer experience to mobile devices. http://www.dmnews.com/what-marketers-need-to-know-about-responsive-design/article/270397/ Tue, 04 Dec 2012 12:00:00 GMT As mobile-friendly sites increase in importance, marketers need to consider how to adapt the online customer experience to mobile devices. Direct Marketing News Just because a mobile device has a tiny screen doesn't mean it's a mini PC. http://www.dmnews.com/mobile-its-not-just-the-tiny-web/article/267407/ Wed, 07 Nov 2012 21:05:11 GMT Just because a mobile device has a tiny screen doesn't mean it's a mini PC. Direct Marketing News While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative. http://www.dmnews.com/facebook-marketing-tweaks-make-impact/article/237420/ Tue, 01 May 2012 04:00:00 GMT While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative. Direct Marketing News The Mobile Marketing Association released its "Guidelines and Best Practices in Mobile Price Promotions" report for North America today, encouraging guidelines that are pretty common sense. Here's the boiled-down version: Be transparent. http://www.dmnews.com/mobile-marketing-association-urges-transparency-in-coupons/article/200465/ Mon, 11 Apr 2011 19:54:42 GMT The Mobile Marketing Association released its "Guidelines and Best Practices in Mobile Price Promotions" report for North America today, encouraging guidelines that are pretty common sense. Here's the boiled-down version: Be transparent. Direct Marketing News The Direct Marketing Association will launch a new arm next month to promote marketing efforts at colleges and universities, and to set standards. http://www.dmnews.com/dma-to-launch-higher-education-unit/article/178137/ Thu, 02 Sep 2010 14:44:53 GMT The Direct Marketing Association will launch a new arm next month to promote marketing efforts at colleges and universities, and to set standards. Direct Marketing News The Mobile Marketing Association released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services today. The guidelines include best practices for text messaging, multimedia messaging, shortcode programs, interactive voice response as well as the mobile Web. http://www.dmnews.com/mma-releases-new-best-practices-guidelines/article/168723/ Mon, 26 Apr 2010 18:27:29 GMT The Mobile Marketing Association released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services today. The guidelines include best practices for text messaging, multimedia messaging, shortcode programs, interactive voice response as well as the mobile Web. Direct Marketing News