http://www.dmnews.com/ipad/topic/8548/ Articles tagged with iPad from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Apple is unveiling (cue celestial harp music) its third generation tablet at a launch event in San Francisco on March 7 and people literally do not know what to do with themselves. http://www.dmnews.com/the-third-coming-all-hail-the-ipad3/article/230980/ Wed, 07 Mar 2012 16:07:12 GMT Apple is unveiling (cue celestial harp music) its third generation tablet at a launch event in San Francisco on March 7 and people literally do not know what to do with themselves. Direct Marketing News Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app. http://www.dmnews.com/volkswagen-centers-golf-r-campaign-around-ipad-app/article/223878/ Thu, 19 Jan 2012 19:29:24 GMT Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app. Direct Marketing News AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base. http://www.dmnews.com/brands-weigh-premium-price-tag-of-rich-media-tablet-ads/article/217256/ Thu, 01 Dec 2011 05:00:00 GMT AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base. Direct Marketing News Bill Bass, president of the Charming 
Direct division of Charming Shoppes, discusses the retailer's digital tactics http://www.dmnews.com/qa-bill-bass-president-charming-direct-division-charming-shoppes/article/217491/ Thu, 01 Dec 2011 05:00:00 GMT Bill Bass, president of the Charming 
Direct division of Charming Shoppes, discusses the retailer's digital tactics Direct Marketing News eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper. http://www.dmnews.com/did-ebay-just-create-couch-commerce/article/217304/ Mon, 21 Nov 2011 21:33:34 GMT eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper. Direct Marketing News Sam's Club will debut an iPad app in the "next few weeks," said Matt Martin, senior marketing manager at the Wal-Mart Stores-owned retailer, during a session at the ad:tech New York conference on Nov. 10. http://www.dmnews.com/sams-club-to-launch-ipad-app/article/216601/ Fri, 11 Nov 2011 20:15:49 GMT Sam's Club will debut an iPad app in the "next few weeks," said Matt Martin, senior marketing manager at the Wal-Mart Stores-owned retailer, during a session at the ad:tech New York conference on Nov. 10. Direct Marketing News Fifteen percent of e-commerce shoppers will log onto brand websites using a mobile device this holiday season, according to the IBM Coremetrics Benchmark Industry Report released Nov. 4. The study also predicts total online holiday shopping in November will grow 15% compared with last year. http://www.dmnews.com/ibm-15-of-online-holiday-shopping-will-be-done-on-mobile-devices/article/216040/ Fri, 04 Nov 2011 17:32:28 GMT Fifteen percent of e-commerce shoppers will log onto brand websites using a mobile device this holiday season, according to the IBM Coremetrics Benchmark Industry Report released Nov. 4. The study also predicts total online holiday shopping in November will grow 15% compared with last year. Direct Marketing News Digital or die. That's become the watchword of print brands, urgently harnessing the latest innovations — from social media platforms to smartphones to the iPad — to refashion their businesses for a new media age. http://www.dmnews.com/hearst-constructs-its-digital-castle/article/215192/ Tue, 01 Nov 2011 04:00:00 GMT Digital or die. That's become the watchword of print brands, urgently harnessing the latest innovations — from social media platforms to smartphones to the iPad — to refashion their businesses for a new media age. Direct Marketing News While not unexpected, the death of Apple cofounder and CEO Steve Jobs in October triggered an avalanche of reaction from media and businesspeople. http://www.dmnews.com/steve-jobs-effect-on-marketing/article/215122/ Tue, 01 Nov 2011 04:00:00 GMT While not unexpected, the death of Apple cofounder and CEO Steve Jobs in October triggered an avalanche of reaction from media and businesspeople. Direct Marketing News Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one. http://www.dmnews.com/thank-you-steve-late-apple-founder-opened-the-digital-door-for-marketing/article/213792/ Thu, 06 Oct 2011 21:06:19 GMT Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one. Direct Marketing News