http://www.dmnews.com/digial/topic/8342/ Articles tagged with Digial from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about the utility vehicle's actual "utility" as a transporter of large loads of cargo, Belgium-based agency McCann Lowe created a Web banner that serves double duty as an advertising vehicle and a file transfer device: The banner "carries your stuff... across the Web." http://www.dmnews.com/opel-movano-delivers-brand-impressions-with-banner-ad/article/220764/ Sun, 01 Jan 2012 05:00:00 GMT The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about the utility vehicle's actual "utility" as a transporter of large loads of cargo, Belgium-based agency McCann Lowe created a Web banner that serves double duty as an advertising vehicle and a file transfer device: The banner "carries your stuff... across the Web." Direct Marketing News Aaron Herrington, cofounder of and partner at Modea, discusses why transparency and customer engagement are de rigueur in a digital age. http://www.dmnews.com/qa-aaron-herrington-cofounder-and-partner-modea/article/220756/ Sun, 01 Jan 2012 05:00:00 GMT Aaron Herrington, cofounder of and partner at Modea, discusses why transparency and customer engagement are de rigueur in a digital age. Direct Marketing News Marketing research and digital analytics firm comScore, Inc. has named Bert Miklosi VP of marketing solutions for the consumer packaged goods (CPG) industry, effective immediately. He will report directly to comScore executive chairman Gian Fulgoni. http://www.dmnews.com/comscore-names-vp-of-marketing-solutions/article/218812/ Fri, 09 Dec 2011 22:04:25 GMT Marketing research and digital analytics firm comScore, Inc. has named Bert Miklosi VP of marketing solutions for the consumer packaged goods (CPG) industry, effective immediately. He will report directly to comScore executive chairman Gian Fulgoni. Direct Marketing News After four years with Goodby, Silverstein & Partners, Sprint Nextel Corp. has tapped Publicis Groupe-owned agency Digitas Chicago to handle all digital advertising, brand strategy, offline media, digital buying and analytics, both companies said Dec. 7. http://www.dmnews.com/sprint-taps-digitas-chicago-to-handle-digital/article/218708/ Fri, 09 Dec 2011 16:04:39 GMT After four years with Goodby, Silverstein & Partners, Sprint Nextel Corp. has tapped Publicis Groupe-owned agency Digitas Chicago to handle all digital advertising, brand strategy, offline media, digital buying and analytics, both companies said Dec. 7. Direct Marketing News Twitter will join Facebook and Google in offering brand pages that allow advertisers to get more of a handle on the content their followers see and how that content is displayed in an effort to broaden the microblogging site's appeal, the company said Dec. 8. http://www.dmnews.com/twitter-to-offer-brand-pages/article/218622/ Thu, 08 Dec 2011 21:53:59 GMT Twitter will join Facebook and Google in offering brand pages that allow advertisers to get more of a handle on the content their followers see and how that content is displayed in an effort to broaden the microblogging site's appeal, the company said Dec. 8. Direct Marketing News Ask any marketer what it takes to effectively reach consumers in a digitized, mobilized and socialized shopping environment and undoubtedly he will say you've got to target the right consumers with the right message at the right time. Increasingly, however, marketers are going beyond the notion of "the right time" by attempting to target consumers in real time with personalized and segmented interactions. http://www.dmnews.com/marketers-ramp-up-real-time-strategies/article/217508/ Thu, 01 Dec 2011 05:00:00 GMT Ask any marketer what it takes to effectively reach consumers in a digitized, mobilized and socialized shopping environment and undoubtedly he will say you've got to target the right consumers with the right message at the right time. Increasingly, however, marketers are going beyond the notion of "the right time" by attempting to target consumers in real time with personalized and segmented interactions. Direct Marketing News YoCrunch's first integrated marketing campaign has moms in its cross-hairs. http://www.dmnews.com/moms-its-yocrunch-time/article/217280/ Thu, 01 Dec 2011 05:00:00 GMT YoCrunch's first integrated marketing campaign has moms in its cross-hairs. Direct Marketing News John Gagné, SVP and executive creative director at Proximity Canada, explains why even in a digital world, classic DM strategies remain key. http://www.dmnews.com/qa-john-gagné-svp-and-executive-creative-director-proximity-canada/article/217273/ Thu, 01 Dec 2011 05:00:00 GMT John Gagné, SVP and executive creative director at Proximity Canada, explains why even in a digital world, classic DM strategies remain key. Direct Marketing News Publicis Groupe has acquired a majority stake in social media agency Big Fuel, in its second major acquisition in three months. The Paris-based holding company will align the shop under the VivaKi network, which operates digital agencies Digitas, Razorfish, Starcom MediaVest Group and Zenith Optimedia. http://www.dmnews.com/publicis-acquires-majority-stake-in-big-fuel/article/207754/ Mon, 18 Jul 2011 16:36:16 GMT Publicis Groupe has acquired a majority stake in social media agency Big Fuel, in its second major acquisition in three months. The Paris-based holding company will align the shop under the VivaKi network, which operates digital agencies Digitas, Razorfish, Starcom MediaVest Group and Zenith Optimedia. Direct Marketing News Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report. http://www.dmnews.com/local-online-ad-revenue-to-reach-425b-by-2015-biakelsey/article/198835/ Mon, 21 Mar 2011 20:28:47 GMT Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report. Direct Marketing News