http://www.dmnews.com/ad-exchanges/topic/8279/ Articles tagged with Ad Exchanges from Direct Marketing News Direct Marketing News web@haymarketmedia.com no While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma. http://www.dmnews.com/content-verification-helps-brands-keep-their-currency/article/251414/ Wed, 01 Aug 2012 04:00:00 GMT While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma. Direct Marketing News Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy. http://www.dmnews.com/kellogg-company-we-dont-care-about-clicks/article/246787/ Thu, 21 Jun 2012 16:31:10 GMT Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy. Direct Marketing News Samsung Electronics has partnered with OpenX, a digital advertising technology company, to create Samsung AdHub Market, the first private mobile ad exchange, said OpenX CEO Tim Cadogan. The exchange, which OpenX first announced yesterday at ad:tech San Franciso, is expected to be available beginning in the second half of this year. http://www.dmnews.com/samsung-to-launch-first-private-mobile-ad-exchange/article/235217/ Wed, 04 Apr 2012 19:09:56 GMT Samsung Electronics has partnered with OpenX, a digital advertising technology company, to create Samsung AdHub Market, the first private mobile ad exchange, said OpenX CEO Tim Cadogan. The exchange, which OpenX first announced yesterday at ad:tech San Franciso, is expected to be available beginning in the second half of this year. Direct Marketing News Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms. http://www.dmnews.com/online-publishers-squeeze-out-middlemen/article/220726/ Sun, 01 Jan 2012 05:00:00 GMT Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms. Direct Marketing News Mobile advertising company Nexage has developed a private mobile advertising exchange that will let publishers and app developers select which companies can access their mobile inventory, the company said on Dec. 14. http://www.dmnews.com/nexage-develops-private-mobile-ad-exchange/article/219406/ Wed, 14 Dec 2011 21:07:23 GMT Mobile advertising company Nexage has developed a private mobile advertising exchange that will let publishers and app developers select which companies can access their mobile inventory, the company said on Dec. 14. Direct Marketing News Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1. http://www.dmnews.com/yahoo-to-limit-dsp-access-to-inventory/article/217962/ Thu, 01 Dec 2011 19:12:32 GMT Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1. Direct Marketing News Digital ad exchange DataXu launched a platform September 21 that operates across mobile, video and online. http://www.dmnews.com/dataxu-launches-three-screen-ad-placement-platform/article/179276/ Tue, 21 Sep 2010 20:03:12 GMT Digital ad exchange DataXu launched a platform September 21 that operates across mobile, video and online. Direct Marketing News Cox Media Group, a subsidiary of media giant Cox Enterprises, signed TargetSpot on April 6 to place ads on its Internet radio properties. TargetSpot will feed 10- to 15-second ads into the streams of 82 Cox radio stations in 19 markets. http://www.dmnews.com/cox-signs-targetspot-for-web-radio-ad-placement/article/167490/ Tue, 06 Apr 2010 20:58:41 GMT Cox Media Group, a subsidiary of media giant Cox Enterprises, signed TargetSpot on April 6 to place ads on its Internet radio properties. TargetSpot will feed 10- to 15-second ads into the streams of 82 Cox radio stations in 19 markets. Direct Marketing News AppNexus, a Web advertising start-up founded last year by veterans of DoubleClick and Yahoo's Right Media Exchange, launched an advertising platform March 15. EBay, the company's beta client since last year, is using it to streamline its approach to ad buying. http://www.dmnews.com/appnexus-launches-real-time-ad-management-platform-with-ebay-as-client/article/165916/ Tue, 16 Mar 2010 19:18:42 GMT AppNexus, a Web advertising start-up founded last year by veterans of DoubleClick and Yahoo's Right Media Exchange, launched an advertising platform March 15. EBay, the company's beta client since last year, is using it to streamline its approach to ad buying. Direct Marketing News