http://www.dmnews.com/sms/topic/8156/ Articles tagged with Sms from Direct Marketing News Direct Marketing News web@haymarketmedia.com no As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication. http://www.dmnews.com/once-hot-sms-and-qr-codes-become-old-marketing-standbys/article/281516/ Fri, 01 Mar 2013 05:00:00 GMT As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication. Direct Marketing News Rich media messaging can help marketers create more personalized, unique, and engaging mobile messaging. http://www.dmnews.com/dont-send-advertisements-to-mobile-send-value-to-customers/article/265900/ Tue, 30 Oct 2012 11:00:00 GMT Rich media messaging can help marketers create more personalized, unique, and engaging mobile messaging. Direct Marketing News Twitter sent tweeters aflutter, offering "expanded Tweet" options to exclusive partner websites—with a wider rollout to follow. http://www.dmnews.com/is-twitter-killing-off-its-cache/article/251461/ Wed, 01 Aug 2012 04:00:00 GMT Twitter sent tweeters aflutter, offering "expanded Tweet" options to exclusive partner websites—with a wider rollout to follow. Direct Marketing News When it is done right, email is still one of the most effective forms of marketing that companies can use, so it can and should remain as one of your primary communication channels. http://www.dmnews.com/email-the-foundation-of-engaged-brand-commerce/article/212396/ Sat, 01 Oct 2011 04:00:00 GMT When it is done right, email is still one of the most effective forms of marketing that companies can use, so it can and should remain as one of your primary communication channels. Direct Marketing News As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate
. http://www.dmnews.com/real-world-challenges-for-real-time-marketers/article/212414/ Sat, 01 Oct 2011 04:00:00 GMT As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate
. Direct Marketing News Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers. http://www.dmnews.com/grow-your-subscriber-base-with-smartphone-technology/article/222936/ Thu, 01 Sep 2011 04:00:00 GMT Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers. Direct Marketing News The proliferation of Internet-enabled devices has revolutionized email, facilitating the portability of email and content overall. But what does the convergence of email and mobile mean for marketers? http://www.dmnews.com/integrate-sms-in-marketing-mix-to-strengthen-loyalty/article/222959/ Thu, 01 Sep 2011 04:00:00 GMT The proliferation of Internet-enabled devices has revolutionized email, facilitating the portability of email and content overall. But what does the convergence of email and mobile mean for marketers? Direct Marketing News With more and more consumers using digital technology throughout the purchase process, home specialty retailers such as The Home Depot and Lowe's are bridging their in-store offerings with a multichannel approach to keep up with the various consumer touchpoints. The two companies share a foundational strategy and execution, if little else. http://www.dmnews.com/hardware-chains-match-multichannel-efforts-nearly-nail-for-nail/article/205900/ Fri, 01 Jul 2011 04:00:00 GMT With more and more consumers using digital technology throughout the purchase process, home specialty retailers such as The Home Depot and Lowe's are bridging their in-store offerings with a multichannel approach to keep up with the various consumer touchpoints. The two companies share a foundational strategy and execution, if little else. Direct Marketing News The Partnership at Drugfree.org and ChaCha, a free real-time answers service, ran a massive mobile public service campaign late last year, reaching more than 2 million users. http://www.dmnews.com/drugfreeorgs-first-sms-mobile-ad-campaign-reaches-2-million/article/195829/ Mon, 07 Feb 2011 17:31:48 GMT The Partnership at Drugfree.org and ChaCha, a free real-time answers service, ran a massive mobile public service campaign late last year, reaching more than 2 million users. Direct Marketing News MyChinoki.com, a discount and coupon provider that delivers its deals through SMS text messages, launched January 11. http://www.dmnews.com/philadelphia-based-text-message-deal-site-mychinokicom-launches/article/194147/ Wed, 12 Jan 2011 19:25:08 GMT MyChinoki.com, a discount and coupon provider that delivers its deals through SMS text messages, launched January 11. Direct Marketing News