http://www.dmnews.com/augmented-reality/topic/8147/ Articles tagged with Augmented Reality from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers. http://www.dmnews.com/qa-jay-wright-vp-of-business-development-qualcomm/article/290293/ Wed, 01 May 2013 04:00:00 GMT Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers. Direct Marketing News Observations from around the Twitter-sphere. http://www.dmnews.com/marketing-chatter-march-2013/article/281583/ Fri, 01 Mar 2013 05:00:00 GMT Observations from around the Twitter-sphere. Direct Marketing News Elizabeth Arden began using augmented reality in spring 2012 to support singer Taylor Swift's Wonderstruck perfume. http://www.dmnews.com/wonderstruck-by-an-augmented-reality/article/281828/ Mon, 25 Feb 2013 20:36:38 GMT Elizabeth Arden began using augmented reality in spring 2012 to support singer Taylor Swift's Wonderstruck perfume. Direct Marketing News HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement. http://www.dmnews.com/its-alive-harpercollins-augments-reality/article/229148/ Thu, 01 Mar 2012 05:00:00 GMT HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement. Direct Marketing News The clandestine Google X Labs is reportedly planning the release of some augmented reality glasses that will knock your figurative socks off. http://www.dmnews.com/google-y-eyes/article/228780/ Wed, 22 Feb 2012 16:10:01 GMT The clandestine Google X Labs is reportedly planning the release of some augmented reality glasses that will knock your figurative socks off. Direct Marketing News Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game. http://www.dmnews.com/orville-redenbachers-augments-reality-with-facebook-game/article/221007/ Wed, 28 Dec 2011 19:45:27 GMT Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game. Direct Marketing News Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest. http://www.dmnews.com/marketers-augment-reality-and-campaigns/article/215125/ Tue, 01 Nov 2011 04:00:00 GMT Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest. Direct Marketing News Skincare brand Nivea has rolled out interactive video and augmented reality apps on its US Facebook page as part of the brand's $1 billion "Skincare for Life" campaign that launched in May. The company is working with global digital AOR Blast Radius on the campaign, which celebrates its 100th anniversary. http://www.dmnews.com/nivea-launches-video-augmented-reality-apps-on-facebook/article/208674/ Fri, 29 Jul 2011 17:45:32 GMT Skincare brand Nivea has rolled out interactive video and augmented reality apps on its US Facebook page as part of the brand's $1 billion "Skincare for Life" campaign that launched in May. The company is working with global digital AOR Blast Radius on the campaign, which celebrates its 100th anniversary. Direct Marketing News Direct mail couponing company Valpak has launched a location-based digital coupon service with mobile application developer Metaio GmbH. The service will deliver discounts through the developer's augmented reality application Junaio. http://www.dmnews.com/valpak-launches-geotargeted-digital-coupon-offering/article/199699/ Thu, 31 Mar 2011 18:55:37 GMT Direct mail couponing company Valpak has launched a location-based digital coupon service with mobile application developer Metaio GmbH. The service will deliver discounts through the developer's augmented reality application Junaio. Direct Marketing News The Discovery Channel launched a digital campaign to support the sixth season of its Deadliest Catch television series on April 13. Created by Omnicom agency OMD, the push includes e-mail marketing, an augmented reality game, display ads, homepage takeovers and social media. http://www.dmnews.com/discovery-channel-debuts-digital-effort-for-deadliest-catch-season-six/article/167972/ Wed, 14 Apr 2010 20:11:11 GMT The Discovery Channel launched a digital campaign to support the sixth season of its Deadliest Catch television series on April 13. Created by Omnicom agency OMD, the push includes e-mail marketing, an augmented reality game, display ads, homepage takeovers and social media. Direct Marketing News