http://www.dmnews.com/search-engine-optimization/topic/8054/ Articles tagged with Search Engine Optimization from Direct Marketing News Direct Marketing News web@haymarketmedia.com no How can an upstart headphone manufacturer penetrate a crowded marketplace? http://www.dmnews.com/house-of-marley-jammin-on-social-seo-and-content/article/286719/ Mon, 01 Apr 2013 13:00:00 GMT How can an upstart headphone manufacturer penetrate a crowded marketplace? Direct Marketing News There's a big difference between a notebook and a laptop, especially when only one is a common word on your website. Such were issues that led Lenovo to overhaul its SEO. http://www.dmnews.com/lenovo-optimizes-its-search-for-customers/article/282670/ Mon, 04 Mar 2013 14:00:00 GMT There's a big difference between a notebook and a laptop, especially when only one is a common word on your website. Such were issues that led Lenovo to overhaul its SEO. Direct Marketing News Cathy Salazar, senior partner and search practice lead at global media agency MEC, talks search, social, and the next big thing. http://www.dmnews.com/qa-cathy-salazar-senior-partner-search-practice-lead-mec/article/260488/ Mon, 01 Oct 2012 04:00:00 GMT Cathy Salazar, senior partner and search practice lead at global media agency MEC, talks search, social, and the next big thing. Direct Marketing News Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results. http://www.dmnews.com/integrated-campaign-yields-double-digit-growth/article/229527/ Thu, 01 Mar 2012 05:00:00 GMT Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results. Direct Marketing News With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting. http://www.dmnews.com/targeting-soup-choosing-the-right-method-for-you/article/226793/ Tue, 14 Feb 2012 05:00:00 GMT With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting. Direct Marketing News Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8. http://www.dmnews.com/carvel-taps-brandmovers-for-website-redesign-online-campaigns/article/218512/ Thu, 08 Dec 2011 18:01:17 GMT Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8. Direct Marketing News If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video. http://www.dmnews.com/did-your-google-ranking-fall-this-year-regain-your-seo-foothold-with-video/article/214699/ Tue, 18 Oct 2011 20:54:25 GMT If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video. Direct Marketing News Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette. http://www.dmnews.com/search-alliance-was-beginning-of-the-end-for-bartz/article/211428/ Wed, 07 Sep 2011 19:49:49 GMT Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette. Direct Marketing News Google launched its URL shortcut g.co. Which would you rather say: Gee-Dot-Coh or Google? http://www.dmnews.com/google-has-an-identity-crisis-shortens-itself/article/207812/ Tue, 19 Jul 2011 14:02:55 GMT Google launched its URL shortcut g.co. Which would you rather say: Gee-Dot-Coh or Google? Direct Marketing News The National Technical Information Service (NTIS) issued a sources-sought notice on July 8, in search of outside firms to submit strategies that would streamline and expand the agency's marketing and communications efforts. NTIS seeks to drive website traffic through search engine optimization, search engine marketing and information architecture. http://www.dmnews.com/ntis-seeks-outside-help-to-boost-web-traffic/article/207069/ Fri, 08 Jul 2011 19:43:41 GMT The National Technical Information Service (NTIS) issued a sources-sought notice on July 8, in search of outside firms to submit strategies that would streamline and expand the agency's marketing and communications efforts. NTIS seeks to drive website traffic through search engine optimization, search engine marketing and information architecture. Direct Marketing News