http://www.dmnews.com/email-deliverability/topic/8050/ Articles tagged with E-Mail Deliverability from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Hearst Magazines and the Direct Marketing Association will launch the second annual "Hearst Challenge" on June 1. The media company will give a $25,000 prize to the entrant who can best build a model to predict whether a consumer will open or click through an email promotion. http://www.dmnews.com/hearst-dma-launch-second-analytics-challenge/article/204178/ Tue, 31 May 2011 16:07:29 GMT Hearst Magazines and the Direct Marketing Association will launch the second annual "Hearst Challenge" on June 1. The media company will give a $25,000 prize to the entrant who can best build a model to predict whether a consumer will open or click through an email promotion. Direct Marketing News Despite marketers' best intentions to weed out e-mail spam, they are sometimes the victim of phishing or spoofing campaigns whereby a spammer uses their information to send out fake e-mails to consumers, sullying their name and customer goodwill. http://www.dmnews.com/rooting-out-fraudulent-e-mail-by-way-of-authentication/article/196847/ Tue, 22 Feb 2011 22:52:07 GMT Despite marketers' best intentions to weed out e-mail spam, they are sometimes the victim of phishing or spoofing campaigns whereby a spammer uses their information to send out fake e-mails to consumers, sullying their name and customer goodwill. Direct Marketing News E-mail marketing is far from dead, but marketers will have to adjust to social media, a range of mobile devices, prioritized inboxes and new security concerns, said Anita Absey, SVP of global sales and services at Return Path, on February 10. http://www.dmnews.com/experts-say-e-mail-marketing-wont-die-soon-dmcny/article/196117/ Thu, 10 Feb 2011 20:53:50 GMT E-mail marketing is far from dead, but marketers will have to adjust to social media, a range of mobile devices, prioritized inboxes and new security concerns, said Anita Absey, SVP of global sales and services at Return Path, on February 10. Direct Marketing News E-mail can be a powerful strategy for marketers, but challenges in the industry remain, from data management to inbox fatigue to continued deliverability challenges. As president of Infogroup Interactive, Mike Hilts is responsible for leveraging the strengths of both Infogroup's Yesmail and Walter Karl Interactive brands to create interactive marketing solutions and strategies for clients. http://www.dmnews.com/qa-mike-hilts-infogroup-interactive/article/195941/ Tue, 08 Feb 2011 23:27:17 GMT E-mail can be a powerful strategy for marketers, but challenges in the industry remain, from data management to inbox fatigue to continued deliverability challenges. As president of Infogroup Interactive, Mike Hilts is responsible for leveraging the strengths of both Infogroup's Yesmail and Walter Karl Interactive brands to create interactive marketing solutions and strategies for clients. Direct Marketing News E-mail services provider Goodmail Systems will cease operations on February 8, its chief executive told Direct Marketing News. The Mountain View, CA-based company employed 35 and was founded in 2003. Daniel Dreymann, cofounder and CEO of Goodmail, said the biggest reason for the shutdown was an aborted acquisition attempt by a firm he would only call a "Fortune 500 company." http://www.dmnews.com/goodmail-systems-to-shut-down-this-month/article/195640/ Thu, 03 Feb 2011 18:29:07 GMT E-mail services provider Goodmail Systems will cease operations on February 8, its chief executive told Direct Marketing News. The Mountain View, CA-based company employed 35 and was founded in 2003. Daniel Dreymann, cofounder and CEO of Goodmail, said the biggest reason for the shutdown was an aborted acquisition attempt by a firm he would only call a "Fortune 500 company." Direct Marketing News Amazon Web Services, the b-to-b in-the-cloud technology platform of Amazon.com, launched a marketing and transactional e-mail service on January 25 for businesses and developers. Amazon tracks outgoing e-mail messages to ensure they meet ISP standards, queues them for sending, or returns them to a business for corrections. http://www.dmnews.com/amazon-web-services-launches-marketing-promotional-e-mail-service/article/194982/ Tue, 25 Jan 2011 21:53:57 GMT Amazon Web Services, the b-to-b in-the-cloud technology platform of Amazon.com, launched a marketing and transactional e-mail service on January 25 for businesses and developers. Amazon tracks outgoing e-mail messages to ensure they meet ISP standards, queues them for sending, or returns them to a business for corrections. Direct Marketing News E-mail marketers are facing many new hurdles in 2011, as well as some old ones. Direct Marketing News chatted with Michelle Eichner, VP of product management at Unica, an IBM company, about the challenges of selective inboxes and the importance of clean lists. http://www.dmnews.com/qa-michelle-eichner-vp-of-product-management-unica/article/194471/ Wed, 19 Jan 2011 00:50:30 GMT E-mail marketers are facing many new hurdles in 2011, as well as some old ones. Direct Marketing News chatted with Michelle Eichner, VP of product management at Unica, an IBM company, about the challenges of selective inboxes and the importance of clean lists. Direct Marketing News Pitney Bowes plans to launch Volly, a consumer-facing communications application, in the second half of this year, the company said January 6. The platform will enable brands to send messages, including bills, promotional mail and catalogs, directly to consumers through the app. http://www.dmnews.com/pitney-bowes-reveals-direct-to-consumer-messaging-app-volly/article/193800/ Thu, 06 Jan 2011 17:01:00 GMT Pitney Bowes plans to launch Volly, a consumer-facing communications application, in the second half of this year, the company said January 6. The platform will enable brands to send messages, including bills, promotional mail and catalogs, directly to consumers through the app. Direct Marketing News E-mail service providers are changing the way they deliver messages to consumers, introducing social and prioritized inboxes. Spencer Kollas, director of delivery services at StrongMail, talks with Direct Marketing News about how marketers must abide by what his company is calling the "new rules of e-mail deliverability" in 2011. http://www.dmnews.com/qa-spencer-kollas-director-of-delivery-services-at-strongmail/article/193416/ Tue, 28 Dec 2010 23:40:49 GMT E-mail service providers are changing the way they deliver messages to consumers, introducing social and prioritized inboxes. Spencer Kollas, director of delivery services at StrongMail, talks with Direct Marketing News about how marketers must abide by what his company is calling the "new rules of e-mail deliverability" in 2011. Direct Marketing News Mansell Group, an Atlanta-based technology marketing services company, has acquired Seattle-based e-mail marketing firm WhatCounts. Terms of the deal were not disclosed. http://www.dmnews.com/mansell-group-acquires-e-mail-shop-whatcounts/article/192376/ Tue, 07 Dec 2010 22:01:39 GMT Mansell Group, an Atlanta-based technology marketing services company, has acquired Seattle-based e-mail marketing firm WhatCounts. Terms of the deal were not disclosed. Direct Marketing News