http://www.dmnews.com/mobile-application/topic/7938/ Articles tagged with Mobile Application from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8. http://www.dmnews.com/study-40-of-october-mobile-ad-campaigns-targeted/article/218352/ Thu, 08 Dec 2011 11:00:00 GMT Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8. Direct Marketing News I may originally hail from New Jersey, but I still can't find my way around a mall. The new indoor Google Maps aims to help. http://www.dmnews.com/you-are-here/article/218323/ Wed, 07 Dec 2011 17:56:23 GMT I may originally hail from New Jersey, but I still can't find my way around a mall. The new indoor Google Maps aims to help. Direct Marketing News Forget the sales and traffic stats, retailers missed it on mobile this Black Friday. http://www.dmnews.com/black-friday-a-dark-day-for-mobile-retail-marketing/article/217630/ Mon, 28 Nov 2011 15:00:00 GMT Forget the sales and traffic stats, retailers missed it on mobile this Black Friday. Direct Marketing News Sam's Club will debut an iPad app in the "next few weeks," said Matt Martin, senior marketing manager at the Wal-Mart Stores-owned retailer, during a session at the ad:tech New York conference on Nov. 10. http://www.dmnews.com/sams-club-to-launch-ipad-app/article/216601/ Fri, 11 Nov 2011 20:15:49 GMT Sam's Club will debut an iPad app in the "next few weeks," said Matt Martin, senior marketing manager at the Wal-Mart Stores-owned retailer, during a session at the ad:tech New York conference on Nov. 10. Direct Marketing News The Associated Press (AP) launched a pilot of its iCircular program on Sept. 19, enabling retailers to run digital versions of their weekly print circulars within newspapers' mobile apps or mobile-optimized sites. http://www.dmnews.com/associated-press-debuts-mobile-icircular-program/article/212332/ Mon, 19 Sep 2011 19:32:04 GMT The Associated Press (AP) launched a pilot of its iCircular program on Sept. 19, enabling retailers to run digital versions of their weekly print circulars within newspapers' mobile apps or mobile-optimized sites. Direct Marketing News Bill Young, managing director of EA Ready, says mobile and social gaming platforms offer more opportunities for advertisers than consoles. http://www.dmnews.com/qa-bill-young-managing-director-ea-ready/article/210057/ Sun, 21 Aug 2011 19:55:15 GMT Bill Young, managing director of EA Ready, says mobile and social gaming platforms offer more opportunities for advertisers than consoles. Direct Marketing News Toys "R" Us, Simon Malls and InStyle magazine have partnered with Shopkick to allow their customers to use the mobile application for rewards and discounts. Sports Authority will expand its Shopkick partnership nationwide later this year. http://www.dmnews.com/toys-r-us-simon-malls-instyle-partner-with-mobile-app-shopkick/article/209764/ Wed, 17 Aug 2011 17:12:47 GMT Toys "R" Us, Simon Malls and InStyle magazine have partnered with Shopkick to allow their customers to use the mobile application for rewards and discounts. Sports Authority will expand its Shopkick partnership nationwide later this year. Direct Marketing News Mobile payments start-up Square is getting a lot of press, surely in part because the company was started by Twitter cofounder Jack Dorsey. However, consensus from around the Web is that the platform won't catch on at the breathtaking rate that Twitter did. http://www.dmnews.com/square-will-have-a-tough-task-turning-media-attention-into-consumer-adoption/article/203646/ Tue, 24 May 2011 16:34:27 GMT Mobile payments start-up Square is getting a lot of press, surely in part because the company was started by Twitter cofounder Jack Dorsey. However, consensus from around the Web is that the platform won't catch on at the breathtaking rate that Twitter did. Direct Marketing News Rather than offer exclusively an app or solely a mobile site, marketers such as Pacific Sunwear and Expedia provide both as companion pieces. http://www.dmnews.com/marketers-find-apps-mobile-web-complement-each-other/article/203581/ Mon, 23 May 2011 19:24:39 GMT Rather than offer exclusively an app or solely a mobile site, marketers such as Pacific Sunwear and Expedia provide both as companion pieces. Direct Marketing News Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking. http://www.dmnews.com/behavioral-marketing-has-benefits-mccaskill-tells-senate-colleagues/article/203245/ Thu, 19 May 2011 20:34:24 GMT Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking. Direct Marketing News