http://www.dmnews.com/relationship-marketing/topic/7778/ Articles tagged with Relationship Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines. http://www.dmnews.com/customer-focus-bridges-short-and-long-term-success/article/286335/ Mon, 01 Apr 2013 04:00:00 GMT The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines. Direct Marketing News Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results. http://www.dmnews.com/loyalty-reprogrammed/article/269804/ Sat, 01 Dec 2012 05:00:00 GMT Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results. Direct Marketing News For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy. http://www.dmnews.com/a-short-message-solution-to-reviving-apps/article/269132/ Tue, 20 Nov 2012 15:35:59 GMT For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy. Direct Marketing News Creating opportunities for customer interactions was a common theme among top marketers at ExactTarget's Connections conference. http://www.dmnews.com/microsoft-delta-ebags-and-oakley-share-marketing-tips/article/264091/ Wed, 17 Oct 2012 18:35:40 GMT Creating opportunities for customer interactions was a common theme among top marketers at ExactTarget's Connections conference. Direct Marketing News When customer data informs marketing and customer engagement strategies, business growth is the result. http://www.dmnews.com/the-future-of-marketing-will-rely-on-relationships-driven-by-data/article/264087/ Wed, 17 Oct 2012 18:13:11 GMT When customer data informs marketing and customer engagement strategies, business growth is the result. Direct Marketing News Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels. http://www.dmnews.com/banking-titans-compete-for-consumer-loyalty-and-trust-in-an-era-of-increased-bank-fees/article/256195/ Sat, 01 Sep 2012 04:00:00 GMT Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels. Direct Marketing News Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable. http://www.dmnews.com/plug-ins-search-marketing/article/242831/ Fri, 01 Jun 2012 04:00:00 GMT Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable. Direct Marketing News B-to-g marketers use social media just like many other marketers do. It's all a matter of targeting and fostering relationships — not solely sales. http://www.dmnews.com/b-to-g-marketers-leverage-social-media-to-build-relationships-with-federal-employees/article/237530/ Tue, 01 May 2012 16:00:00 GMT B-to-g marketers use social media just like many other marketers do. It's all a matter of targeting and fostering relationships — not solely sales. Direct Marketing News Should personalization be used everywhere? Consider my recent experiences and you decide. http://www.dmnews.com/personalization-personalization-everywhere-and-not-a-drop-to-drink/article/238969/ Tue, 01 May 2012 13:20:45 GMT Should personalization be used everywhere? Consider my recent experiences and you decide. Direct Marketing News One of the core issues with social media marketing to the government is that few marketers know how to quantify its value. http://www.dmnews.com/social-media-channels-draw-potential-customers/article/237527/ Tue, 01 May 2012 04:00:00 GMT One of the core issues with social media marketing to the government is that few marketers know how to quantify its value. Direct Marketing News