http://www.dmnews.com/social-marketing/topic/7463/ Articles tagged with Social Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset. http://www.dmnews.com/dont-fear-the-data/article/290061/ Wed, 01 May 2013 04:00:00 GMT Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset. Direct Marketing News Socialbakers' CEO looks at U.S. social marketing world through a global lens http://www.dmnews.com/if-at-first-you-dont-succeed-try-try-again/article/287366/ Wed, 03 Apr 2013 17:48:39 GMT Socialbakers' CEO looks at U.S. social marketing world through a global lens Direct Marketing News How can an upstart headphone manufacturer penetrate a crowded marketplace? http://www.dmnews.com/house-of-marley-jammin-on-social-seo-and-content/article/286719/ Mon, 01 Apr 2013 13:00:00 GMT How can an upstart headphone manufacturer penetrate a crowded marketplace? Direct Marketing News Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention. http://www.dmnews.com/subscriptions-drive-social-marketing/article/283876/ Fri, 15 Mar 2013 11:00:00 GMT Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention. Direct Marketing News HP's one million LinkedIn followers validates its decision to incorporate the network as a key part of its social strategy. http://www.dmnews.com/the-drill-down-behind-hps-one-million-linkedin-followers/article/282876/ Mon, 04 Mar 2013 17:05:43 GMT HP's one million LinkedIn followers validates its decision to incorporate the network as a key part of its social strategy. Direct Marketing News A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia's social campaigns. http://www.dmnews.com/qa-tejal-patel-head-of-social-commerce-and-performance-nokia/article/281301/ Fri, 01 Mar 2013 05:00:00 GMT A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia's social campaigns. Direct Marketing News As a forum for content marketing and branding, Tumblr provides certain advantages over Facebook and Twitter. http://www.dmnews.com/funny-or-die-takes-a-tumblr/article/280304/ Wed, 13 Feb 2013 23:35:04 GMT As a forum for content marketing and branding, Tumblr provides certain advantages over Facebook and Twitter. Direct Marketing News When Daily Grommet started its Pinterest page, the difference between running a private account for fun and a corporate account with strategic initiatives reared up. http://www.dmnews.com/daily-grommets-pinterest-is-worth-one-thousand-words/article/278489/ Mon, 04 Feb 2013 13:30:00 GMT When Daily Grommet started its Pinterest page, the difference between running a private account for fun and a corporate account with strategic initiatives reared up. Direct Marketing News The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share. http://www.dmnews.com/huggies-ups-the-ante-on-social-media/article/272575/ Thu, 13 Dec 2012 22:44:00 GMT The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share. Direct Marketing News Marketers have to "be" social every day; weaving social into all aspects of their marketing. Here's how. http://www.dmnews.com/9-ways-to-get-ahead-with-social-marketing/article/272550/ Thu, 13 Dec 2012 18:50:57 GMT Marketers have to "be" social every day; weaving social into all aspects of their marketing. Here's how. Direct Marketing News