http://www.dmnews.com/media-buying/topic/7459/ Articles tagged with Media Buying from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Direct marketers saw the opportunity in cable TV pricing, demographics, and dayparts and turned it into a revenue-generating dynamo. Now, attention has turned to a new equation. http://www.dmnews.com/the-social-connection-between-paid-owned-and-earned-media/article/255478/ Tue, 21 Aug 2012 21:22:30 GMT Direct marketers saw the opportunity in cable TV pricing, demographics, and dayparts and turned it into a revenue-generating dynamo. Now, attention has turned to a new equation. Direct Marketing News MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December. http://www.dmnews.com/mdc-partners-acquires-media-firm-rj-palmer-for-25-million/article/221996/ Thu, 05 Jan 2012 21:34:17 GMT MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December. Direct Marketing News Advertisers face an ever-growing list of media buying options as the proliferation of digital permeates the industry. Given the sheer magnitude of choices, over-extended marketers often must turn to their agencies to determine the best fit to meet their goals. http://www.dmnews.com/digital-agencies-under-review/article/199414/ Mon, 28 Mar 2011 20:30:00 GMT Advertisers face an ever-growing list of media buying options as the proliferation of digital permeates the industry. Given the sheer magnitude of choices, over-extended marketers often must turn to their agencies to determine the best fit to meet their goals. Direct Marketing News 2010 will be remembered as a year that eliminated any doubts as to the viability and longevity of digital media. http://www.dmnews.com/predictions-for-media-buying-in-2011/article/191442/ Mon, 22 Nov 2010 19:06:44 GMT 2010 will be remembered as a year that eliminated any doubts as to the viability and longevity of digital media. Direct Marketing News Direct marketers can generate cost savings, sales volume and more by using micro-strategies to get more granular with media buys. http://www.dmnews.com/hyper-flighting-a-micro-strategy-in-4-steps/article/189783/ Mon, 01 Nov 2010 04:01:00 GMT Direct marketers can generate cost savings, sales volume and more by using micro-strategies to get more granular with media buys. Direct Marketing News Experian Simmons and Affinity will combine information from their respective National Consumer and American Magazine studies into a combined database for media buyers and marketers within the next month. The companies announced the partnership May 6. http://www.dmnews.com/simmons-affinity-partner-for-enhanced-reader-data/article/169704/ Fri, 07 May 2010 19:29:58 GMT Experian Simmons and Affinity will combine information from their respective National Consumer and American Magazine studies into a combined database for media buyers and marketers within the next month. The companies announced the partnership May 6. Direct Marketing News Besides Caples Awards winners being announced last night, there are a few other stories of interest to the direct, digital and database marketing communities. http://www.dmnews.com/direct-developments/article/166646/ Fri, 26 Mar 2010 18:10:02 GMT Besides Caples Awards winners being announced last night, there are a few other stories of interest to the direct, digital and database marketing communities. Direct Marketing News Casual restaurant franchiser Einstein Noah Restaurant Group has named Young & Rubicam Chicago agency of record for its Einstein Bros. Bagels brand. The agency will handle creative, digital and media buying. http://www.dmnews.com/einstein-bros-parent-names-young-rubicam-aor/article/166080/ Thu, 18 Mar 2010 20:58:46 GMT Casual restaurant franchiser Einstein Noah Restaurant Group has named Young & Rubicam Chicago agency of record for its Einstein Bros. Bagels brand. The agency will handle creative, digital and media buying. Direct Marketing News Bacardi USA, whose brands include Bacardi rum, Grey Goose vodka and Bombay Sapphire gin, has selected KSL Media to manage all of its media planning and buying services. http://www.dmnews.com/bacardi-awards-planning-and-buying-work-to-ksl/article/164426/ Wed, 24 Feb 2010 18:24:06 GMT Bacardi USA, whose brands include Bacardi rum, Grey Goose vodka and Bombay Sapphire gin, has selected KSL Media to manage all of its media planning and buying services. Direct Marketing News Hoveround, a manufacturer of personal assistance vehicles, selected Mercury Media for its DRTV media buying on January 27. A DRTV campaign for the brand will launch this month. http://www.dmnews.com/hoveround-selects-mercury-media-for-drtv-buying/article/162510/ Wed, 27 Jan 2010 21:25:43 GMT Hoveround, a manufacturer of personal assistance vehicles, selected Mercury Media for its DRTV media buying on January 27. A DRTV campaign for the brand will launch this month. Direct Marketing News