http://www.dmnews.com/account-win/topic/7304/ Articles tagged with Account Win from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Aspen Marketing Services, a division of Epsilon, announced July 3 that it had expanded its relationship with Jaguar Land Rover, and will now be handling all global aftersales marketing for the company. http://www.dmnews.com/aspen-to-support-jaguar-land-rovers-global-aftersales-marketing/article/248701/ Tue, 03 Jul 2012 16:10:49 GMT Aspen Marketing Services, a division of Epsilon, announced July 3 that it had expanded its relationship with Jaguar Land Rover, and will now be handling all global aftersales marketing for the company. Direct Marketing News EBay, the US online consumer-to-consumer company, has chosen Digitas as agency of record (AOR) for its digital media and digital creative business, a source familiar with the deal has confirmed to DMNews. http://www.dmnews.com/ebay-taps-digitas-as-digital-aor/article/232411/ Fri, 16 Mar 2012 19:16:57 GMT EBay, the US online consumer-to-consumer company, has chosen Digitas as agency of record (AOR) for its digital media and digital creative business, a source familiar with the deal has confirmed to DMNews. Direct Marketing News Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8. http://www.dmnews.com/carvel-taps-brandmovers-for-website-redesign-online-campaigns/article/218512/ Thu, 08 Dec 2011 18:01:17 GMT Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8. Direct Marketing News Less than a month after losing the key SC Johnson & Son global advertising account to BBDO and Ogilvy & Mather, Draftfcb Chicago said August 16 that it will reduce its staff by approximately 10%. The agency's global workforce will be cut by 3%. http://www.dmnews.com/draftfcb-chicago-to-cut-staff-after-losing-sc-johnson/article/209702/ Tue, 16 Aug 2011 21:04:27 GMT Less than a month after losing the key SC Johnson & Son global advertising account to BBDO and Ogilvy & Mather, Draftfcb Chicago said August 16 that it will reduce its staff by approximately 10%. The agency's global workforce will be cut by 3%. Direct Marketing News SC Johnson & Son has reassigned its global advertising account after a decades-long relationship with Draftfcb. The Racine, Wis.-based company hired BBDO for advertising for its pest-control and home-storage divisions and Ogilvy & Mather for ad duties for its fragrance and home-cleaning units. http://www.dmnews.com/draftfcb-loses-sc-johnson-account-to-bbdo-ogilvy/article/208646/ Fri, 29 Jul 2011 15:16:28 GMT SC Johnson & Son has reassigned its global advertising account after a decades-long relationship with Draftfcb. The Racine, Wis.-based company hired BBDO for advertising for its pest-control and home-storage divisions and Ogilvy & Mather for ad duties for its fragrance and home-cleaning units. Direct Marketing News Euro RSCG has reassigned former New York office co-CEO Pete Zillig to a position in Europe, the agency confirmed May 26. Jeff Brooks will serve as Euro RSCG New York's sole CEO, reporting to Lee Garfinkel and Matt Ryan, chairmen of Euro RSCG. The agency also said that it has eliminated some staff as part of the restructuring. http://www.dmnews.com/euro-rscg-moves-ny-co-ceo-to-europe-cuts-staff/article/203949/ Fri, 27 May 2011 14:49:02 GMT Euro RSCG has reassigned former New York office co-CEO Pete Zillig to a position in Europe, the agency confirmed May 26. Jeff Brooks will serve as Euro RSCG New York's sole CEO, reporting to Lee Garfinkel and Matt Ryan, chairmen of Euro RSCG. The agency also said that it has eliminated some staff as part of the restructuring. Direct Marketing News L'Oreal has named R/GA digital AOR for its luxury products division in the US, the brand said May 12. The agency will be responsible for L'Oreal's comprehensive digital strategy and execution for a number of consumer product brands. http://www.dmnews.com/loreal-names-rga-digital-aor-for-luxury-brands/article/202719/ Thu, 12 May 2011 21:37:39 GMT L'Oreal has named R/GA digital AOR for its luxury products division in the US, the brand said May 12. The agency will be responsible for L'Oreal's comprehensive digital strategy and execution for a number of consumer product brands. Direct Marketing News Havas' first-quarter 2011 revenue increased 9.7% to $530 million, compared with the previous year, the company said April 27 in an earnings statement. The holding company, which owns and operates Euro RSCG and Arnold Worldwide, among other agencies, saw $563 million in net new business in Q1, a drop of 33% compared with the first quarter of 2010. http://www.dmnews.com/havas-revenue-up-but-net-new-business-down-in-q1/article/201557/ Wed, 27 Apr 2011 14:29:52 GMT Havas' first-quarter 2011 revenue increased 9.7% to $530 million, compared with the previous year, the company said April 27 in an earnings statement. The holding company, which owns and operates Euro RSCG and Arnold Worldwide, among other agencies, saw $563 million in net new business in Q1, a drop of 33% compared with the first quarter of 2010. Direct Marketing News Greg Andersen, CEO of BBH New York, said at the Mirren New Business Conference on April 11 that his agency had lost its last 10 pitches in a row, but added that unsuccessful pitches can serve as learning tools to improve product and revenue initiatives. He added that agencies should be more concerned with creating new revenue streams and products than with the amount of new business they sign. http://www.dmnews.com/bbh-ceo-stresses-creativity-selectivity-in-client-relationships/article/200421/ Mon, 11 Apr 2011 15:34:41 GMT Greg Andersen, CEO of BBH New York, said at the Mirren New Business Conference on April 11 that his agency had lost its last 10 pitches in a row, but added that unsuccessful pitches can serve as learning tools to improve product and revenue initiatives. He added that agencies should be more concerned with creating new revenue streams and products than with the amount of new business they sign. Direct Marketing News The US Army has retained McCann Worldgroup as its agency responsible for a full range of advertising and marketing services including direct marketing. The agency's new contact will begin April 7, said Dan Elkins, deputy for public affairs at the Army's Mission and Installation Contracting Command. http://www.dmnews.com/mccann-retains-us-army-contract/article/199814/ Fri, 01 Apr 2011 21:30:00 GMT The US Army has retained McCann Worldgroup as its agency responsible for a full range of advertising and marketing services including direct marketing. The agency's new contact will begin April 7, said Dan Elkins, deputy for public affairs at the Army's Mission and Installation Contracting Command. Direct Marketing News