http://www.dmnews.com/cmo/topic/7259/ Articles tagged with CMO from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketing and IT come together to fight for customer-centric initiatives. http://www.dmnews.com/infographic-cmos-and-cios-fight-for-customer-centricity/article/293855/ Fri, 17 May 2013 17:22:40 GMT Marketing and IT come together to fight for customer-centric initiatives. Direct Marketing News Success in marketing today requires rethinking MRM, campaign management, and ROI. http://www.dmnews.com/the-new-chief-marketing-accountabilityrevenue-technology-officer/article/292815/ Fri, 10 May 2013 15:24:05 GMT Success in marketing today requires rethinking MRM, campaign management, and ROI. Direct Marketing News A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos. http://www.dmnews.com/hope-springs-eternal-for-cmos-and-cios/article/292365/ Tue, 07 May 2013 20:31:08 GMT A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos. Direct Marketing News Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA. http://www.dmnews.com/marketingtech-partnership-summit-want-to-go-for-free/article/291638/ Thu, 02 May 2013 13:48:51 GMT Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA. Direct Marketing News Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace. http://www.dmnews.com/technology-takes-the-helm/article/290479/ Wed, 01 May 2013 04:00:00 GMT Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace. Direct Marketing News Emma Carrasco, National Public Radio's first CMO, is out to move the network's influence out beyond the monied suburbs. http://www.dmnews.com/npr-broadcasts-to-a-new-audience/article/287558/ Thu, 04 Apr 2013 22:07:27 GMT Emma Carrasco, National Public Radio's first CMO, is out to move the network's influence out beyond the monied suburbs. Direct Marketing News How IKEA's marketing is changing with the times. http://www.dmnews.com/compartments-are-for-furniture-not-marketing-an-interview-with-ikea-usas-cmo/article/286730/ Mon, 01 Apr 2013 16:00:00 GMT How IKEA's marketing is changing with the times. Direct Marketing News The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light. http://www.dmnews.com/the-new-power-couple/article/285995/ Mon, 01 Apr 2013 04:40:00 GMT The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light. Direct Marketing News Marketing's relationships with sales and customer service are still essential, but there's a new power couple getting everyone's attention: marketing and IT. http://www.dmnews.com/marketings-symbiotic-relationships/article/286541/ Mon, 01 Apr 2013 04:00:00 GMT Marketing's relationships with sales and customer service are still essential, but there's a new power couple getting everyone's attention: marketing and IT. Direct Marketing News Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set. http://www.dmnews.com/qa-kim-ann-king-cmo-sitespect/article/286226/ Mon, 01 Apr 2013 04:00:00 GMT Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set. Direct Marketing News