http://www.dmnews.com/mobile-couponing/topic/7258/ Articles tagged with Mobile Couponing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans. http://www.dmnews.com/walking-thru-the-paypal-shopping-showcase/article/220059/ Mon, 19 Dec 2011 20:10:15 GMT PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans. Direct Marketing News PayPal will begin to roll out a mobile deals service in the "next few weeks," said PayPal spokesman Anuj Nayar on Dec. 14. The eBay-owned company is partnering with approximately 200 U.S. merchants for the service, which be will opt-in only, he said. http://www.dmnews.com/paypal-to-launch-mobile-deals-in-2012/article/219397/ Wed, 14 Dec 2011 19:13:48 GMT PayPal will begin to roll out a mobile deals service in the "next few weeks," said PayPal spokesman Anuj Nayar on Dec. 14. The eBay-owned company is partnering with approximately 200 U.S. merchants for the service, which be will opt-in only, he said. Direct Marketing News The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty and usher in new multichannel techniques to make the most of this holiday season. http://www.dmnews.com/bring-on-the-holidays-its-time-to-make-your-holiday-mobile-strategy-ring-the-registers/article/214529/ Sun, 16 Oct 2011 17:00:47 GMT The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty and usher in new multichannel techniques to make the most of this holiday season. Direct Marketing News Virgin America launched a check-in deals campaign on Sept. 26 that rewards consumers with merchant, flight and hotel discounts. Virgin America developed the "VX Deals on the Fly" program in-house. http://www.dmnews.com/virgin-america-rolls-out-check-in-deals-to-san-francisco-terminal/article/212878/ Mon, 26 Sep 2011 20:36:54 GMT Virgin America launched a check-in deals campaign on Sept. 26 that rewards consumers with merchant, flight and hotel discounts. Virgin America developed the "VX Deals on the Fly" program in-house. Direct Marketing News The Associated Press (AP) launched a pilot of its iCircular program on Sept. 19, enabling retailers to run digital versions of their weekly print circulars within newspapers' mobile apps or mobile-optimized sites. http://www.dmnews.com/associated-press-debuts-mobile-icircular-program/article/212332/ Mon, 19 Sep 2011 19:32:04 GMT The Associated Press (AP) launched a pilot of its iCircular program on Sept. 19, enabling retailers to run digital versions of their weekly print circulars within newspapers' mobile apps or mobile-optimized sites. Direct Marketing News Google has bought digital coupon and loyalty program provider Zave Networks. Zave's employees will join Google's Commerce team, said a Google spokesperson via email. http://www.dmnews.com/google-acquires-loyalty-company-zave-networks/article/211329/ Tue, 06 Sep 2011 18:28:49 GMT Google has bought digital coupon and loyalty program provider Zave Networks. Zave's employees will join Google's Commerce team, said a Google spokesperson via email. Direct Marketing News Today, with mobile devices at the height of their popularity, CPG marketers have the ideal opportunity to tap into the mindset and mindshare of consumers. http://www.dmnews.com/mobile-shoppers-and-the-new-face-of-mobile-couponing/article/208117/ Fri, 22 Jul 2011 15:08:08 GMT Today, with mobile devices at the height of their popularity, CPG marketers have the ideal opportunity to tap into the mindset and mindshare of consumers. Direct Marketing News Email leads text messaging and Facebook as the top driver of mobile purchases among consumers, according to a report released by email marketing company ExactTarget on June 29. The "Mobile Dependence Day" report found that 55% of survey respondents who cited a marketing message as the impetus for a mobile purchase said that email had driven the purchase. Text messaging and Facebook followed at 41% and 35%, respectively. http://www.dmnews.com/email-biggest-messaging-driver-of-mobile-purchases-survey/article/206412/ Wed, 29 Jun 2011 20:32:16 GMT Email leads text messaging and Facebook as the top driver of mobile purchases among consumers, according to a report released by email marketing company ExactTarget on June 29. The "Mobile Dependence Day" report found that 55% of survey respondents who cited a marketing message as the impetus for a mobile purchase said that email had driven the purchase. Text messaging and Facebook followed at 41% and 35%, respectively. Direct Marketing News Google will roll out a mobile payment system and national daily deals service this summer that will let consumers make purchases and redeem offers from their mobile phones at participating merchant locations, the company said at a May 26 event in New York. http://www.dmnews.com/google-unveils-mobile-payments-daily-deals/article/203894/ Thu, 26 May 2011 19:34:57 GMT Google will roll out a mobile payment system and national daily deals service this summer that will let consumers make purchases and redeem offers from their mobile phones at participating merchant locations, the company said at a May 26 event in New York. Direct Marketing News Mobile payments start-up Square is getting a lot of press, surely in part because the company was started by Twitter cofounder Jack Dorsey. However, consensus from around the Web is that the platform won't catch on at the breathtaking rate that Twitter did. http://www.dmnews.com/square-will-have-a-tough-task-turning-media-attention-into-consumer-adoption/article/203646/ Tue, 24 May 2011 16:34:27 GMT Mobile payments start-up Square is getting a lot of press, surely in part because the company was started by Twitter cofounder Jack Dorsey. However, consensus from around the Web is that the platform won't catch on at the breathtaking rate that Twitter did. Direct Marketing News