http://www.dmnews.com/guidelines/topic/7231/ Articles tagged with Guidelines from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The Mobile Marketing Association (MMA) published a set of guidelines and best practices for mobile promotions on December 21, urging marketers to use honesty and transparency in their mobile deals. http://www.dmnews.com/mobile-marketing-association-lays-out-mobile-promotion-guidelines/article/193249/ Wed, 22 Dec 2010 14:00:00 GMT The Mobile Marketing Association (MMA) published a set of guidelines and best practices for mobile promotions on December 21, urging marketers to use honesty and transparency in their mobile deals. Direct Marketing News The Interactive Advertising Bureau (IAB) has updated its "Digital Video Ad Impression Measurement Guidelines." The new guidelines address a common instance: a video playing automatically when a page loads. The goal is to help the industry come up with an accurate way to measure online video ads. http://www.dmnews.com/iab-updates-ad-measurement-guidelines-to-account-for-auto-play-videos/article/159870/ Thu, 17 Dec 2009 20:11:47 GMT The Interactive Advertising Bureau (IAB) has updated its "Digital Video Ad Impression Measurement Guidelines." The new guidelines address a common instance: a video playing automatically when a page loads. The goal is to help the industry come up with an accurate way to measure online video ads. Direct Marketing News