http://www.dmnews.com/rebranding/topic/7221/ Articles tagged with Rebranding from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Direct Marketing News staffers report on noteworthy new products from the convention floor. http://www.dmnews.com/live-from-dma2012-the-booth-review/article/263932/ Tue, 16 Oct 2012 18:01:16 GMT Direct Marketing News staffers report on noteworthy new products from the convention floor. Direct Marketing News Does the term "direct marketing" need a makeover? Our experts weighed in and our readers responded with gusto. http://www.dmnews.com/is-it-time-to-rename-direct-marketing/article/256382/ Sat, 01 Sep 2012 04:00:00 GMT Does the term "direct marketing" need a makeover? Our experts weighed in and our readers responded with gusto. Direct Marketing News Is it time to rename direct marketing? Readers respond to the September Gloves Off question. http://www.dmnews.com/is-it-time-to-rename-direct-marketing-readers-respond/article/256385/ Sat, 01 Sep 2012 04:00:00 GMT Is it time to rename direct marketing? Readers respond to the September Gloves Off question. Direct Marketing News Agency ZenithOptimedia announced its repositioning as a "Live ROI" company, said Dave Penski, president of Zenith, a division of ZenithOptimedia. http://www.dmnews.com/zenithoptimedia-announces-global-brand-repositioning/article/237803/ Mon, 23 Apr 2012 19:57:10 GMT Agency ZenithOptimedia announced its repositioning as a "Live ROI" company, said Dave Penski, president of Zenith, a division of ZenithOptimedia. Direct Marketing News Meredith Integrated Marketing rebranded as Meredith Xcelerated Marketing (MXM), said Martin Reidy, president of MXM on Oct. 21. Meredith Corp. also said it has acquired a minority stake in London-based marketing agency Iris Worldwide. http://www.dmnews.com/meredith-integrated-marketing-rebrands-as-mxm/article/214960/ Fri, 21 Oct 2011 20:26:29 GMT Meredith Integrated Marketing rebranded as Meredith Xcelerated Marketing (MXM), said Martin Reidy, president of MXM on Oct. 21. Meredith Corp. also said it has acquired a minority stake in London-based marketing agency Iris Worldwide. Direct Marketing News The more I learn about the direct marketing industry, the harder it is to keep track of who's who and who does what. Although my knowledge of the business continues to expand and the list of interesting and impressive people I meet grows each day, the names of companies, the services they offer and the logos they use to promote their names and services continue to change. http://www.dmnews.com/just-call-me-angel-of-the-morning-a-marketing-services-unit/article/208904/ Tue, 02 Aug 2011 14:52:35 GMT The more I learn about the direct marketing industry, the harder it is to keep track of who's who and who does what. Although my knowledge of the business continues to expand and the list of interesting and impressive people I meet grows each day, the names of companies, the services they offer and the logos they use to promote their names and services continue to change. Direct Marketing News Carlson will work with brand consultancy Interbrand, PR firm Fleishman-Hillard and several other groups to promote the rebrand, which will be announced during an October Carlson Marketing event in Toronto. http://www.dmnews.com/carlson-to-complete-rebrand-in-october-continue-creative-marketing-services/article/206958/ Thu, 07 Jul 2011 17:34:52 GMT Carlson will work with brand consultancy Interbrand, PR firm Fleishman-Hillard and several other groups to promote the rebrand, which will be announced during an October Carlson Marketing event in Toronto. Direct Marketing News Direct marketing agency Adams Hussey & Associates has rebranded as Chapman, Cubine, Adams & Hussey (CCAH), to reflect changes in the company's leadership team. http://www.dmnews.com/adams-hussey-associates-rebrands-promotes-cubine-to-president/article/204572/ Mon, 06 Jun 2011 15:36:31 GMT Direct marketing agency Adams Hussey & Associates has rebranded as Chapman, Cubine, Adams & Hussey (CCAH), to reflect changes in the company's leadership team. Direct Marketing News NSI Marketing Services has rebranded as Ansira, the agency said June 1. The firm, which acquired integrated shop Razor in January, will position itself as an integrated customer engagement agency. http://www.dmnews.com/nsi-rebrands-as-ansira-post-razor-acquisition/article/204302/ Wed, 01 Jun 2011 19:58:32 GMT NSI Marketing Services has rebranded as Ansira, the agency said June 1. The firm, which acquired integrated shop Razor in January, will position itself as an integrated customer engagement agency. Direct Marketing News Rauxa Direct will rebrand as Rauxa on June 1, signifying the company's transition from direct mail services provider to full-service marketing agency. The Costa Mesa, Calif.-based company will also launch a new website designed to be "more interactive" than pervious versions, said CEO Jill Gwaltney. http://www.dmnews.com/rauxa-rebrands-without-direct-in-name/article/204208/ Tue, 31 May 2011 18:26:22 GMT Rauxa Direct will rebrand as Rauxa on June 1, signifying the company's transition from direct mail services provider to full-service marketing agency. The Costa Mesa, Calif.-based company will also launch a new website designed to be "more interactive" than pervious versions, said CEO Jill Gwaltney. Direct Marketing News