http://www.dmnews.com/data/topic/7220/ Articles tagged with Data from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The TV data revolution with audience targeting is happening on the local level. http://www.dmnews.com/tuning-in-to-consumers-with-targeted-tv-ads/article/291340/ Wed, 01 May 2013 13:16:11 GMT The TV data revolution with audience targeting is happening on the local level. Direct Marketing News Our world of direct response has changed; it's no longer just about generating an immediate response from consumers. http://www.dmnews.com/a-direct-response-to-engagement/article/290483/ Wed, 01 May 2013 04:00:00 GMT Our world of direct response has changed; it's no longer just about generating an immediate response from consumers. Direct Marketing News Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales. http://www.dmnews.com/the-in-store-impact-of-customer-analytics/article/291240/ Tue, 30 Apr 2013 20:31:53 GMT Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales. Direct Marketing News Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%. http://www.dmnews.com/data-driven-marketing-gets-dramatics-results/article/290791/ Mon, 29 Apr 2013 13:00:00 GMT Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%. Direct Marketing News The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization. http://www.dmnews.com/the-state-of-marketing-data/article/290679/ Fri, 26 Apr 2013 14:45:55 GMT The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization. Direct Marketing News The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy. http://www.dmnews.com/forrester-minority-report-is-not-the-future-of-marketing/article/289672/ Fri, 19 Apr 2013 16:47:49 GMT The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy. Direct Marketing News Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit. http://www.dmnews.com/with-email-one-size-does-not-fit-all/article/289014/ Tue, 16 Apr 2013 15:09:20 GMT Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit. Direct Marketing News Zihla Salinas, CMO and chief development officer at RAPP, talks about her laser-focus on strategy. http://www.dmnews.com/video-a-chat-with-40-under-40-honoree-zihla-salinas-cmo-rapp/article/287939/ Mon, 08 Apr 2013 20:37:45 GMT Zihla Salinas, CMO and chief development officer at RAPP, talks about her laser-focus on strategy. Direct Marketing News Consumer data has so many different business applications, from marketing to background checks, that sweeping legislation is inefficient. http://www.dmnews.com/where-data-legislation-falls-short/article/287706/ Mon, 08 Apr 2013 14:00:00 GMT Consumer data has so many different business applications, from marketing to background checks, that sweeping legislation is inefficient. Direct Marketing News Some quick info hits to keep you up-to-date, including the number of marketers who cite integrity as an essential attribute of marketers today. http://www.dmnews.com/fast-facts-april-2013/article/286245/ Mon, 01 Apr 2013 04:00:00 GMT Some quick info hits to keep you up-to-date, including the number of marketers who cite integrity as an essential attribute of marketers today. Direct Marketing News