http://www.dmnews.com/display-ads/topic/7208/ Articles tagged with Display Ads from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31. http://www.dmnews.com/mediamind-to-partner-with-omnicom-media-group/article/252737/ Tue, 31 Jul 2012 21:36:05 GMT Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31. Direct Marketing News The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12% http://www.dmnews.com/dma-direct-mail-response-rates-beat-digital/article/245780/ Thu, 14 Jun 2012 19:47:26 GMT The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12% Direct Marketing News New and expecting moms can track regional flu activity with ads from mobile apps. http://www.dmnews.com/vicks-gets-moms-ear-with-flu-warnings/article/224892/ Wed, 01 Feb 2012 05:00:00 GMT New and expecting moms can track regional flu activity with ads from mobile apps. Direct Marketing News Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16. http://www.dmnews.com/study-lower-cpcs-for-ads-that-keep-consumers-within-facebook/article/223357/ Mon, 16 Jan 2012 22:13:28 GMT Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16. Direct Marketing News I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities. http://www.dmnews.com/yahoo-can-buy-itself-back-into-the-display-market/article/222266/ Mon, 09 Jan 2012 15:00:00 GMT I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities. Direct Marketing News Facebook is testing an ad unit that would allow brands to deliver coupons via display ads, the company said on Dec. 15. http://www.dmnews.com/facebook-testing-coupons-in-ads/article/219575/ Thu, 15 Dec 2011 18:49:23 GMT Facebook is testing an ad unit that would allow brands to deliver coupons via display ads, the company said on Dec. 15. Direct Marketing News Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12. http://www.dmnews.com/google-visit-florida-partner-on-digital-travel-marketing-co-op/article/218810/ Mon, 12 Dec 2011 13:00:00 GMT Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12. Direct Marketing News AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team. http://www.dmnews.com/aol-promotes-norton-to-head-of-sales/article/218797/ Fri, 09 Dec 2011 20:28:08 GMT AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team. Direct Marketing News Twitter provided a "handful" of advertisers access to its self-service ad platform in November, Twitter spokesperson Matt Graves confirmed via email on Dec. 1. The company's chief revenue officer Adam Bain had mentioned the roll-out during in an interview at the Business Insider "Ignition 2011" conference on Nov. 30. http://www.dmnews.com/twitter-offering-limited-access-to-self-service-ad-platform/article/218049/ Fri, 02 Dec 2011 20:29:24 GMT Twitter provided a "handful" of advertisers access to its self-service ad platform in November, Twitter spokesperson Matt Graves confirmed via email on Dec. 1. The company's chief revenue officer Adam Bain had mentioned the roll-out during in an interview at the Business Insider "Ignition 2011" conference on Nov. 30. Direct Marketing News Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1. http://www.dmnews.com/yahoo-to-limit-dsp-access-to-inventory/article/217962/ Thu, 01 Dec 2011 19:12:32 GMT Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1. Direct Marketing News