http://www.dmnews.com/internet-advertising/topic/7187/ Articles tagged with Internet Advertising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers should consider shifts in spending when configuring their marketing mix. http://www.dmnews.com/internet-ad-revenues-reach-366b-up-15/article/289136/ Tue, 16 Apr 2013 21:00:01 GMT Marketers should consider shifts in spending when configuring their marketing mix. Direct Marketing News As internet radio content becomes increasingly targeted to individual musical tastes, marketers and advertisers can capitalize on that trend, said Tim Westergren, founder and CSO of Pandora Radio, during his March 27 morning keynote address at Re:Think, The Advertising Research Foundation's annual convention in New York City. http://www.dmnews.com/pandora-founder-talks-targeting-advertising-in-keynote-address/article/233915/ Tue, 27 Mar 2012 16:40:20 GMT As internet radio content becomes increasingly targeted to individual musical tastes, marketers and advertisers can capitalize on that trend, said Tim Westergren, founder and CSO of Pandora Radio, during his March 27 morning keynote address at Re:Think, The Advertising Research Foundation's annual convention in New York City. Direct Marketing News US advertising expenditures increased by 3.2% to $71.5 billion in the first half of 2011, with Internet media accounting for about half of that gain, according to market research firm Kantar Media. Internet display ad spending jumped 12.9% and paid search spending grew by 8.6%, according to the report. http://www.dmnews.com/ad-spending-growth-slows-in-second-quarter-kantar/article/211869/ Mon, 12 Sep 2011 20:52:31 GMT US advertising expenditures increased by 3.2% to $71.5 billion in the first half of 2011, with Internet media accounting for about half of that gain, according to market research firm Kantar Media. Internet display ad spending jumped 12.9% and paid search spending grew by 8.6%, according to the report. Direct Marketing News ZenithOptimedia softened its global and US ad spending predictions for this year in forecasts released July 13. The media services company predicted that US advertisers will increase spending 2.1% to $165 billion this year, down from its April forecasted growth of 2.5%. The firm also predicted global ad spending will grow 4.1% to $471 billion in 2011, down 1% from its April predictions. http://www.dmnews.com/zenithoptimedia-downgrades-2011-ad-spend-forecast/article/207323/ Wed, 13 Jul 2011 16:26:24 GMT ZenithOptimedia softened its global and US ad spending predictions for this year in forecasts released July 13. The media services company predicted that US advertisers will increase spending 2.1% to $165 billion this year, down from its April forecasted growth of 2.5%. The firm also predicted global ad spending will grow 4.1% to $471 billion in 2011, down 1% from its April predictions. Direct Marketing News US Internet advertising revenue reached a record high of $6.4 billion in the third quarter, according to statistics from the Internet Advertising Bureau, a digital advertising industry group. Revenue was up 17% year-over-year in Q3. http://www.dmnews.com/internet-ad-revenue-hits-record-high-of-64b-in-q3/article/191065/ Wed, 17 Nov 2010 18:54:30 GMT US Internet advertising revenue reached a record high of $6.4 billion in the third quarter, according to statistics from the Internet Advertising Bureau, a digital advertising industry group. Revenue was up 17% year-over-year in Q3. Direct Marketing News Marketers are hoping that online advertising self-regulation initiatives announced last month will increase trust and transparency with consumers, and government. http://www.dmnews.com/online-ad-industry-strives-for-self-regulation/article/181698/ Mon, 01 Nov 2010 04:00:00 GMT Marketers are hoping that online advertising self-regulation initiatives announced last month will increase trust and transparency with consumers, and government. Direct Marketing News Beam Global Spirits & Wine launched the "Beamfire Sweepstakes" on October 15 to interactively promote its Jim Beam Black Double Aged Bourbon. The company worked with interactive agency Zezza Network on the effort. http://www.dmnews.com/jim-beam-launches-beamfire-sweepstakes-to-engage-consumers/article/181191/ Mon, 18 Oct 2010 16:02:20 GMT Beam Global Spirits & Wine launched the "Beamfire Sweepstakes" on October 15 to interactively promote its Jim Beam Black Double Aged Bourbon. The company worked with interactive agency Zezza Network on the effort. Direct Marketing News Yahoo acquired Dapper, maker of a display ad creation platform, on October 5. Financial terms were not disclosed. http://www.dmnews.com/yahoo-acquires-dapper-to-boost-display-ad-offerings/article/180409/ Tue, 05 Oct 2010 21:06:55 GMT Yahoo acquired Dapper, maker of a display ad creation platform, on October 5. Financial terms were not disclosed. Direct Marketing News PepsiCo has named the winners of its first PepsiCo10 incubator program, which is matching its brands with media, communications and technology entrepreneurs to create digital media and social marketing programs. Here's no surprise: many of the winning companies operate under the direct marketing umbrella. http://www.dmnews.com/10-startups-win-pepsico-support/article/178554/ Thu, 09 Sep 2010 18:58:55 GMT PepsiCo has named the winners of its first PepsiCo10 incubator program, which is matching its brands with media, communications and technology entrepreneurs to create digital media and social marketing programs. Here's no surprise: many of the winning companies operate under the direct marketing umbrella. Direct Marketing News The Campbell Soup Company is conducting the 'It's Amazing What Soup Can Do' campaign, using a sweepstakes to attract younger consumers. The overall effort includes mobile marketing, TV, print, online, radio and in-store media. http://www.dmnews.com/campbell-soup-serves-up-contest-targeting-younger-consumers/article/178455/ Wed, 08 Sep 2010 14:25:49 GMT The Campbell Soup Company is conducting the 'It's Amazing What Soup Can Do' campaign, using a sweepstakes to attract younger consumers. The overall effort includes mobile marketing, TV, print, online, radio and in-store media. Direct Marketing News