http://www.dmnews.com/gamechanging-brands/topic/7072/ Articles tagged with Game-changing Brands from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979. http://www.dmnews.com/pch-evp-strikes-innovative-chord/article/221039/ Sun, 01 Jan 2012 05:00:00 GMT Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979. Direct Marketing News From AOL's mass-mailed diskettes and CD-ROMs to JetBlue's customer-retention efforts, most well-known US and international corporations have used direct marketing, e-commerce and digital efforts to engrain themselves in American popular culture. http://www.dmnews.com/game-changing-brands/article/158698/ Mon, 30 Nov 2009 21:54:33 GMT From AOL's mass-mailed diskettes and CD-ROMs to JetBlue's customer-retention efforts, most well-known US and international corporations have used direct marketing, e-commerce and digital efforts to engrain themselves in American popular culture. Direct Marketing News When Zappos.com entered the online retail landscape a decade ago, there were still many people who thought you couldn't sell shoes online because consumers generally want to try them on first. This didn't deter founder Nick Swinmurn. http://www.dmnews.com/zappos/article/158659/ Mon, 30 Nov 2009 17:22:54 GMT When Zappos.com entered the online retail landscape a decade ago, there were still many people who thought you couldn't sell shoes online because consumers generally want to try them on first. This didn't deter founder Nick Swinmurn. Direct Marketing News Founded in 1962, Wal-Mart discount store had the same tagline for 19 of the last 30 years. Its "always low prices" mantra and iconic starred blue-and-white logo took a prominent position on millions of local circulars, direct mail pieces and, in later years, e-mail and search ads. http://www.dmnews.com/wal-mart/article/158658/ Mon, 30 Nov 2009 17:22:16 GMT Founded in 1962, Wal-Mart discount store had the same tagline for 19 of the last 30 years. Its "always low prices" mantra and iconic starred blue-and-white logo took a prominent position on millions of local circulars, direct mail pieces and, in later years, e-mail and search ads. Direct Marketing News Formed in 2000 by the merger of Bell Atlantic and GTE, Verizon is a relative babe compared to most other brands in direct marketing. While its name was created to combine the Latin word for certainty - veritas - and "horizon," its direct marketing efforts are synonymous with aggressiveness. http://www.dmnews.com/verizon/article/158657/ Mon, 30 Nov 2009 17:21:38 GMT Formed in 2000 by the merger of Bell Atlantic and GTE, Verizon is a relative babe compared to most other brands in direct marketing. While its name was created to combine the Latin word for certainty - veritas - and "horizon," its direct marketing efforts are synonymous with aggressiveness. Direct Marketing News The Toys "R" Us brand was different from its onset, when founder Charles Lazarus made the decision in 1957 to turn the "R" in its name backwards. It also held a distinct market position as a retailer of children's products, beginning with baby furniture and eventually finding the sweet spot in toys. http://www.dmnews.com/toys-r-us/article/158656/ Mon, 30 Nov 2009 17:21:13 GMT The Toys "R" Us brand was different from its onset, when founder Charles Lazarus made the decision in 1957 to turn the "R" in its name backwards. It also held a distinct market position as a retailer of children's products, beginning with baby furniture and eventually finding the sweet spot in toys. Direct Marketing News Long considered a pioneer in direct marketing, Time-Life was founded in 1961. The media company gained worldwide popularity in the pre-Amazon.com days as a publisher and direct mail marketer of multiple how-to book series. http://www.dmnews.com/time-life/article/158655/ Mon, 30 Nov 2009 17:20:27 GMT Long considered a pioneer in direct marketing, Time-Life was founded in 1961. The media company gained worldwide popularity in the pre-Amazon.com days as a publisher and direct mail marketer of multiple how-to book series. Direct Marketing News The Sears brand began in the 1880s, and was built by sending catalogs to rural communities. By the late 1970s and early 1980s, the brand was already well established as a mass-market, convenient mail order and bricks-and-mortar giant. http://www.dmnews.com/sears/article/158654/ Mon, 30 Nov 2009 17:19:50 GMT The Sears brand began in the 1880s, and was built by sending catalogs to rural communities. By the late 1970s and early 1980s, the brand was already well established as a mass-market, convenient mail order and bricks-and-mortar giant. Direct Marketing News With 50 editions in more than 60 countries and 21 languages, Reader's Digest is the world's most widely read magazine. Founded in 1922, the brand has always had the goal of educating, entertaining and inspiring its audience, says Amy Radin, SVP and CMO of Reader's Digest Association. http://www.dmnews.com/readers-digest/article/158653/ Mon, 30 Nov 2009 17:19:14 GMT With 50 editions in more than 60 countries and 21 languages, Reader's Digest is the world's most widely read magazine. Founded in 1922, the brand has always had the goal of educating, entertaining and inspiring its audience, says Amy Radin, SVP and CMO of Reader's Digest Association. Direct Marketing News It's hard to imagine a commercial break without an ad for a pharmaceutical product, but there was a time before they were ubiquitous. Leading the way was the pharma giant Pfizer. A Newsweek article from 1985, titled "A new way to push drugs," describes the new strategy as a commercial taking place in "a wood-paneled doctor's office, where a middle-aged woman is complaining about her arthritis. http://www.dmnews.com/pfizer/article/158652/ Mon, 30 Nov 2009 17:18:47 GMT It's hard to imagine a commercial break without an ad for a pharmaceutical product, but there was a time before they were ubiquitous. Leading the way was the pharma giant Pfizer. A Newsweek article from 1985, titled "A new way to push drugs," describes the new strategy as a commercial taking place in "a wood-paneled doctor's office, where a middle-aged woman is complaining about her arthritis. Direct Marketing News